A blog about our Crazy World of Minigolf Tour. With a sprinkling of nostalgia and urban exploration for good measure.
Thursday, May 01, 2025
The Minigolfer's Guide to Marketing ebook
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Friday, April 11, 2025
The KitKat x Blockbuster pop-up video shop in Soho, London
KitKat has created a 'Blockbuster Video' pop-up shop in Soho, London to launch its new sharing chocolate bars.
The KitKat x Blockbuster pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.
The chocolate/video shop can be found on Greek Street in Soho, London until tomorrow, Saturday 12th April. It opened on Wednesday 9th April.
Check out the Nestlé website for more information about the KitKat x Blockbuster pop-up.
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| Browse the VHS tapes on the shelves |
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| Have a break from browsing |
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| Browse some more |
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| A nice selection of old tellies |
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| Visitors to the pop-up received a free KitKat sharing bar and a code to stream a film |
Nostalgia and lost brands
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Wednesday, April 09, 2025
The KitKat x Blockbuster pop-up in Soho, London
KitKat has created a 'Blockbuster Video' pop-up shop in Soho, London as part of a new promotional campaign.
The pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.
The video/chocolate shop can be found on Greek Street in Soho, London from Wednesday 9th to Saturday 12th April.
Check out the Nestlé website for opening times and more information about the KitKat / Blockbuster pop-up.
Nostalgia and lost brands
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
KitKat x Blockbuster pop-up in Soho, London
KitKat has created a Blockbuster Video pop-up shop in Soho, London! It's there from today (9th April) until Saturday (12th April).
Check out the Nestlé website for more information about the KitKat / Blockbuster pop-up.
Nostalgia and lost brands
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Saturday, March 29, 2025
Blockbuster Video returning to the UK (for four days)
KitKat is bringing a Blockbuster Video pop-up shop to Soho in London in April 2025.
Check out the Nestlé website for more information about the KitKat/Blockbuster pop-up.
Nostalgia and lost brands
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Wednesday, May 15, 2024
Minigolf consultancy
As a marketing professional I use my extensive knowledge and skills in supporting and promoting the game I enjoy as a hobby, a competitive sport and a leisure activity.
My marketing activity sees me work across the minigolf industry, from traditional British seaside crazy golf courses, to new inland adventure golf layouts, competitive socialising venues and within retailtainment.
Since 2006 Emily and I have visited more than 1,000 minigolf courses in the UK and overseas. This has given me an insight into many aspects of minigolf including course operators, pop-ups, competitions, equipment, national associations, international federations, clubs, suppliers, designers, builders and technology providers.
My involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, content generation, digital marketing and new technology, event organisation and promotion, and participation in tournaments around the world.
I have consulted on a number of minigolf business concepts in the UK and USA including Princess Parade Crazy Golf in Blackpool; the Filwood Fantastic Mini Golf Club in Knowle West, Bristol; Tea Green Golf in Luton; Burray Crazy Golf in Orkney; Prestwick Putting and Crazy Golf; Portaputt Crazy Golf; Aces Minigolf Gloucester; Southend Pier Crazy Golf; Knaresborough Mini Golf; Glory Holes art-based Crazy Golf in Saltaire; Putting at the Kiosk in Bedford; Visionary Crazy Golf at the London Design Festival, and The Big Mini Golf Tour in Great Yarmouth.
As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.
My sports, games and travel blog at the Ham & Egger Files contains over 5,500 posts that have attracted 3.3 million page views. Read my posts about the next normal rules of minigolf, competitive isolation, social distancing, the boom in minigolf and competitive socialising, artainment, the concept of retailtainment, as well as the increase in shopping mall and garden centre miniature golf courses. You can also sign-up to receive my minigolf enewsletter.
My specialist knowledge and experience in the worlds of minigolf and marketing were demonstrated in InterGame’s discussion of the opportunities and challenges of operating a mini-golf venue amid the Covid-19 pandemic and the Let’s Talk Leisure feature with Briq Bookings.
You can read my top 20 must-do tips for venues in the InterFun Guide for Operators.
As a consultant I contributed to the Guinness World Records 2024.
You can buy my ebook, The Minigolfer’s Guide to Marketing, on Amazon.
Please do get in touch to find out how I can help with your minigolf, crazy golf and adventure golf activities.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Wednesday, May 01, 2024
The Minigolfer's Guide to Marketing ebook
I published my minigolf marketing ebook seven years ago today.
Minigolf Marketing
The Crazy World of Minigolf Tour
The minigolf boom
Buy The Minigolfer’s Guide to Marketing ebook on Amazon.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Thursday, March 14, 2024
The Minigolfer's Guide to Marketing ebook
You can buy The Minigolfer's Guide to Marketing on Amazon.
Buy The Minigolfer’s Guide to Marketing ebook on Amazon.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Thursday, March 07, 2024
World Book Day - The Minigolfer's Guide to Marketing
Today is World Book Day.
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| The Minigolfer's Guide to Marketing |
Buy The Minigolfer’s Guide to Marketing ebook on Amazon.
Other minigolf books
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Thursday, August 03, 2023
Minigolf book - The Minigolfer's Guide to Marketing
Check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Sunday, May 01, 2022
The Minigolfer's Guide to Marketing
I published my minigolf marketing ebook five years ago today.
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| The Minigolfer's Guide to Marketing |
Minigolf Marketing
The Crazy World of Minigolf Tour
Minigolf is booming
Links:
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Friday, September 17, 2021
The Lost City Adventure Golf's Treasure Hunt for Miniature Golf Day
The Lost City Adventure Golf is organising three city-wide treasure hunts to celebrate Miniature Golf Day.
| Two pieces of Inca Gold from The Lost City. These are safely tucked away in the vaults of The Crazy Golf Museum |
Visit The Lost City Adventure Golf website for more details.
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| Playing in the BMGA English Open minigolf tournament at The Lost City Adventure Golf in 2014 |
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Friday, June 04, 2021
Golf Putting Green at Style Carpets in Cleveleys
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Saturday, May 01, 2021
The Minigolfer's Guide to Marketing
I published my minigolf marketing ebook four years ago today.
Minigolf Marketing
The Crazy World of Minigolf Tour
The minigolf boom
Links:
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Tuesday, April 06, 2021
The Minigolfer's Guide to Marketing
You can buy my minigolf marketing ebook on Amazon.
Minigolf marketing
The Crazy World of Minigolf Tour
The minigolf boom
Sports marketing
Links:
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Thursday, March 04, 2021
World Book Day 2021
Happy World Book Day!
You can buy The Minigolfer's Guide to Marketing from Amazon and Kobo.
Other minigolf books
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Wednesday, January 13, 2021
The Minigolfer's Guide to Marketing
You can buy the ebook from Amazon and Kobo.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Friday, September 25, 2020
The Minigolfer's Guide to Marketing
Check out The Minigolfer's Guide to Marketing.
My ebook to help minigolf players better market themselves, their clubs, associations, tournaments and courses is available to purchase from Amazon and Kobo.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Wednesday, July 22, 2020
The Minigolfer's Guide to Marketing
It's always nice when I start the day seeing purchases of my minigolf marketing ebook
My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.
Thanks to everyone who has bought a copy, read it, used it and reviewed it.
If you're looking at running a minigolf project do get in touch to see how I can help.
Check out the Crazy World of Minigolf Tour Newsletter archive and sign-up to receive future editions
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.
Friday, May 01, 2020
The Minigolfer's Guide to Marketing ebook
My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.
I've been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.
As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.
| Playing in the World Crazy Golf Championships |
Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.
When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 948 courses, including 39 overseas.
There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.
Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.
Buy The Minigolfer's Guide to Marketing ebook on Amazon.
Buy The Minigolfer's Guide to Marketing ebook on Kobo.
While a lot of the minigolf world is out of action, plans are still being drawn up for new courses, work is ongoing to finish courses where permissible, and ideas formulated for when it's safe to get back out on the course. If you'd like to have a chat about competitive socialising, minigolf, marketing, or minigolf marketing do get in touch.
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Guinness World Record Holder for 'Most miniature golf courses visited'. Coeliac living a gluten free life. Mediocre polymath. Train nerd. Retro gamer. Urban explorer. Always feeling nostalgic about something.

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