World Book Day - The Minigolfer's Guide to Marketing

Today is World Book Day.

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

The Minigolfer's Guide to Marketing

I’ve been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We’ve now visited more than 1,000 courses, including 47 overseas.

My sports, games and travel blog at the Ham & Egger Files contains over 5,400 posts that have attracted 3.1 million page views.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer’s Guide to Marketing should give federations, associations, courses, clubs and fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

Other minigolf books

While you're at it I also recommend checking out the following books about miniature golf:

• Amazing Strokes by Gretchen Smith
• Tilting at Windmills: How I Tried to Stop Worrying and Love Sport by Andy Miller
• The Path Behind the Green Jacket by Olivia Prokopová
• 10 Courses for 10 Years by The Putting Penguin
• Mini Golf by photographer Simon Martin

There are a number of other books about the game listed at the Crazy Golf Museum.