Showing posts with label The Minigolfer's Guide to Marketing. Show all posts
Showing posts with label The Minigolfer's Guide to Marketing. Show all posts

Wednesday, January 13, 2021

The Minigolfer's Guide to Marketing

While there is some down time in lockdown why not check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

The Minigolfer's Guide to Marketing

Created after years of playing, promoting and consulting the book gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy the ebook from Amazon and Kobo.

Friday, September 25, 2020

The Minigolfer's Guide to Marketing

Check out The Minigolfer's Guide to Marketing.

My ebook to help minigolf players better market themselves, their clubs, associations, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Wednesday, July 22, 2020

The Minigolfer's Guide to Marketing

It's always nice when I start the day seeing purchases of my minigolf marketing ebook


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Thanks to everyone who has bought a copy, read it, used it and reviewed it.

If you're looking at running a minigolf project do get in touch to see how I can help.


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Check out the Crazy World of Minigolf Tour Newsletter archive and sign-up to receive future editions

Friday, May 01, 2020

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.


The Minigolfer's Guide to Marketing ebook

A BIG thank you to everyone who has bought a copy of the book since I published it in May 2017. It's very much appreciated.

The Minigolfer's Guide to Marketing

I've been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Richard Gottfried playing in the World Crazy Golf Championships
Playing in the World Crazy Golf Championships

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 948 courses, including 39 overseas.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.


Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.


Buy The Minigolfer's Guide to Marketing ebook on Amazon.

Buy The Minigolfer's Guide to Marketing ebook on Kobo.

While a lot of the minigolf world is out of action, plans are still being drawn up for new courses, work is ongoing to finish courses where permissible, and ideas formulated for when it's safe to get back out on the course. If you'd like to have a chat about competitive socialising, minigolf, marketing, or minigolf marketing do get in touch.

Thursday, April 23, 2020

Happy World Book Day

Today is World Book Day.


Please do check out my minigolf marketing ebook.


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Amazon and Kobo.


Playing in the World Crazy Golf Championships in Hastings
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Monday, August 12, 2019

Minigolf consultancy

As marketing and sales professionals Emily and I use our extensive knowledge and skills in supporting and promoting the game we enjoy as a hobby.


Since 2006 we have visited more than 900 minigolf courses in the UK and overseas. This has given us an insight into many aspects of minigolf, from course operators, pop-ups, competitions, clubs, national associations, international federations, suppliers, designers, builders and technology providers.


North Bay Mini Golf course in Scarborough
At our 900th course visit - the North Bay Mini Golf course in Scarborough

Our involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, event organisation and promotion, and participation in tournaments around the world.

The Ham & Egger Files blog contains over 3,000 posts that have attracted 1.5 million page views.

Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham
Emily playing at Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham

As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.

Mini Golf at Lane7 in Newcastle
Putting at Lane7 in Newcastle

Please do get in touch to find out how we can help with your minigolf, crazy golf and adventure golf activities.

You can also buy my ebook 'The Minigolfer’s Guide to Marketing' on Amazon and Kobo.

Link:
- Marketing consultancy

Related blog posts:
- Minigolf
- Marketing

Player profiles:
- Richard Gottfried
- Emily Gottfried

Wednesday, August 07, 2019

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Kobo.


You can also buy The Minigolfer's Guide to Marketing ebook on Amazon.


I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

World Crazy Golf Championships in Hastings
Playing in the World Crazy Golf Championships in Hastings

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 918 courses, including 39 overseas, and there are still many more for us to play. The game is really booming and not a week goes by without the announcement of a new course opening.

North Bay Mini Golf course in Scarborough
At our 900th course - the North Bay Mini Golf course in Scarborough

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

The Minigolfer's Guide to Marketing is available on Amazon and Kobo
The Minigolfer's Guide to Marketing is available on Amazon and Kobo

A very BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:
The Minigolfer's Guide to Marketing ebook on Amazon
The Minigolfer's Guide to Marketing ebook on Kobo

Related blog posts:
The Minigolfer's Guide to Marketing
- Marketing
- Minigolf

Tuesday, May 28, 2019

Crazy World of Minigolf Tour Newsletter

Do you receive our Crazy World of Minigolf Tour Newsletter? If not, please do sign-up for it.

The Arnold Palmer Putting course in Skegness
The Arnold Palmer Putting course in Skegness, one of ten courses in the seaside resort

You can read previous editions online.

Wednesday, May 01, 2019

The Minigolfer's Guide to Marketing ebook

Marking two years since the publication of my marketing ebook.


Time certainly flies when you're having fun!


Two years ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the brilliant sport of miniature golf.


Richard Gottfried at the World Crazy Golf Championships in Hastings
The Minigolfer's Guide to Marketing could help you wow the crowd in the crazy world of miniature golf

It's amazing how fast the last two years have flown by. I'm so pleased to have seen the book bought and used by a number of competition players, course owners & managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a player with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 865 courses, including 38 overseas, and there are still many more for us to visit. The game is really booming and not a week goes by without the announcement of a new course opening.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and my fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

A BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:

Monday, March 04, 2019

Exhibition minigolf

Looking for a way to engage with delegates at events, then use minigolf.


We've played a number of portable and pop-up minigolf courses on our Crazy World of Minigolf Tour, many of which were at business events and exhibitions.


Putting courses and obstacles are a popular addition to stands at trade shows and exhibitions. Way back in May 2007 I played an UrbanCrazy minigolf hole at the International Direct Marketing Fair at Earl's Court.


As a marketer I'm all for innovation. Over the years I've seen the good, the bad and the ugly of events.

Putting at The Golf Show by American Golf at EventCity in Manchester
Putting on the nice portable minigolf course at The Golf Show by American Golf at EventCity in Manchester

Crazy Golf is experiencing a boom and gaining popularity as a business tool. UrbanCrazy's range of minigolf games and course layouts have been going strong for well over a decade. Putterfingers also offer Crazy Golf layouts for a number of different business and leisure events. While the team at HM Adventure Golf have a modular minigolf course layout that is being used for events and temporary courses.

At the International Direct Marketing Fair at Earl's Court way back in 2007
At the International Direct Marketing Fair at Earl's Court way back in 2007. This was the first portable course I saw being used at a business event

Putting a Putter in the hands of a delegate at an event is a great way to keep them on your stand, break the ice, have a chat and generate some friendly competition.

Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl
Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl

The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition
The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition. I scored a hole-in-one

Minigolf courses have also been hired by a number of venues to increase footfall. Among these are shops, shopping centres, retail parks, schools, colleges, universities, office developments and even a brewery!

An UrbanCrazy Mini Golf course at the Camden Town Brewery in London

Lyle & Scott created a Woolly Mini-Golf course as part of Wool Week

UrbanCrazy created a special Crazy Golf course for the Ipswich Building Society - this was one-third of it, set-up in the Sudbury branch

A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City
A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City

A Putterfingers layout at the Oswestry Games in Shropshire
A Putterfingers layout at the Oswestry Games in Shropshire

The beauty of minigolf is that it's such a fun and easy, pick up and play game.

There are a number of suppliers of portable minigolf course and I've listed those whose courses I've played on below:



Below is a selection of photos showing the portable minigolf courses we've played at events over the years.

The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf
The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf

Chrizy Golf pop-up minigolf course in Manchester
The Chrizy Golf pop-up course in Manchester

Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
  
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court

UrbanCrazy's Signature Minigolf Course at Regent's Place in London
Playing UrbanCrazy's Signature Minigolf Course at Regent's Place in London

Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course
Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course 

Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront
Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront

If you enjoy minigolf and marketing crossovers you'll like my ebook too - check out The Minigolfer's Guide to Marketing on Amazon.

If you'd like to know more about my marketing work and how I can help you and your business please do get in touch via my website.

To date we've visited 859 minigolf courses. You can view them on our Crazy World of Minigolf Tour list.

Related blog posts:
- Business
- Marketing
- Indoor Minigolf
- Portable Minigolf
- Crazy World of Minigolf Tour

Tuesday, May 01, 2018

The Minigolfer's Guide to Marketing

Marking a year since the publication of my marketing ebook.


A year ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the great sport of miniature golf.

Richard Gottfried at the World Crazy Golf Championships in Hastings
Find out how to wow the crowd in the crazy world of miniature golf

It's amazing how quickly the last year has flown by and I've been really pleased to see the book bought and used by a number of players, courses, bloggers, associations and federations around the world.


The marketing and communications guide was designed for anyone interested or involved in minigolf. It's certainly a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association and World Minigolf Sport Federation.

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

There are a huge amount of stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and fellow players ideas, inspiration and support in their marketing efforts.

A lot of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Links:

Tuesday, May 02, 2017

The Minigolfer's Guide to Marketing

As a keen marketer, writer and minigolfer I've written an ebook to help promote the great game.

The Minigolfer's Guide to Marketing


You can now buy The Minigolfer's Guide to Marketing on Amazon and Ganxy. There's a preview of the book below.



If you'd like to know more about my marketing work and how I can help please do get in touch via my website.