Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, March 24, 2026

Outdoor Professional Products at The National Outdoor Expo

Axe throwing and retailing with Outdoor Professional Products at The National Outdoor Expo in Birmingham.


The National Outdoor Expo

I was part of the team supporting and promoting my brother Christopher's business - Outdoor Professional Products - at The National Outdoor Expo held at The NEC in Birmingham last weekend.

Christopher Gottfried from Outdoor Professional Products at The National Outdoor Expo
All set for the big show

Our stand was part retail store / part inflatable axe throwing game and saw thousands of visitors and customers over the big two-day event!

Christopher Gottfried from Outdoor Professional Products playing inflatable axe throwing at The National Outdoor Expo
Christopher hitting the target at the event

Outdoor Professional Products

Outdoor Professional Products has been sourcing cutting-edge products for outdoor professionals since 2009. The business is based in Wymondham, Norfolk and supplies customers locally, and online nationwide.

You can find out more on the Outdoor Professional Products and CEuk websites.

The National Outdoor Expo

The National Outdoor Expo is one of the biggest community meet-ups of the year, celebrating the enjoyment of the outdoors all under one roof.

The National Outdoor Expo

Marketing and events

Check out my website - RG Marketing & Events - for more information on my marketing and events services.

Richard Gottfried wearing a big Deuter rucksack at The National Outdoor Expo at The NEC
Get in touch if you'd like to tap into my big bag of marketing knowledge! (Thanks to the team at Deuter for the brilliant photo opportunity on their stand)

Photos from the Outdoor Professional Products stand at The National Outdoor Expo in Birmingham


Outdoor Professional Products at The National Outdoor Expo

Outdoor Professional Products at The National Outdoor Expo

Inflatable Axe Throwing on the Outdoor Professional Products stand at The National Outdoor Expo

Christopher Gottfried from Outdoor Professional Products playing inflatable axe throwing at The National Outdoor Expo

Christopher Gottfried from Outdoor Professional Products playing inflatable axe throwing at The National Outdoor Expo

Christopher Gottfried from Outdoor Professional Products playing inflatable axe throwing at The National Outdoor Expo
Bullseye!

Inflatable Axe Throwing on the Outdoor Professional Products stand at The National Outdoor Expo

Monday, March 23, 2026

Business networking event at Roxy Ball Room Arndale in Manchester

We attended the business networking event at Roxy Ball Room Arndale in Manchester last Thursday.


It was nice to catch-up with Gavriela from the Roxy team and network with fellow guests over quite a few games of pool during the evening!

Richard Gottfried playing Pool at the business networking event at Roxy Ball Room Arndale in Manchester 19th March 2026

Roxy Ball Room, and its sister venue King Pins, have hosted several business networking events since opening and we've enjoyed attending the events, such as the King Pins Summer Mixer. They are really nice locations and excellent places to meet other people, have a drink, and enjoy some competitive fun games such as tenpin bowling, crazy pool, minigolf, shuffleboard, darts, ice-free curling and more!

Check out the Roxy Ball Room website for more information on the Manchester Arndale venue, and other locations around the UK.

Thursday, March 05, 2026

World Book Day 2026 - The Minigolfer's Guide to Marketing ebook

Check out my minigolf marketing ebook.


The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.


Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and over 20 years of experience in marketing & communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game.

I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, genders, backgrounds, and abilities can pick up a putter and play the game.


The Crazy World of Minigolf Tour

Emily and I have visited 1,114 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK (we've still got 39 from that original list left to visit!).

They've been joined by hundreds more new minigolf courses opening up across the UK, making our travels never-ending!

The minigolf boom continues

The game is really booming and new courses are being announced all the time.

Around 100 or so new courses are being created each year - some are on old sites/locations, some are completely new venues, while others are in planning/development, or under construction.

There are also quite a few other adventure golf, crazy golf and minigolf courses that are short-term 'pop-ups', some of which have been used as proof of concept businesses and developed into permanent courses. 

The minigolf world has a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community.

The Minigolfer's Guide to Marketing gives federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Minigolf consultancy

As a marketing professional I use my extensive knowledge and skills in supporting and promoting the game I enjoy as a hobby, a competitive sport and a leisure activity.

My marketing activity sees me work across the minigolf industry, from traditional British seaside crazy golf courses, to new inland adventure golf layouts, competitive socialising venues and within retailtainment.

My involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, content generation, digital marketing and new technology, event organisation and promotion, and participation in tournaments around the world.

I have consulted on a number of minigolf business concepts in the UK and USA including Princess Parade Crazy Golf in Blackpool; the Filwood Fantastic Mini Golf Club in Knowle West, Bristol; Tea Green Golf in Luton; Burray Crazy Golf in Orkney; Prestwick Putting and Crazy Golf; Portaputt Crazy Golf; Aces Minigolf Gloucester; Southend Pier Crazy Golf; Knaresborough Mini Golf; Putting at the Kiosk in Bedford; Visionary Crazy Golf at the London Design Festival, and The Big Mini Golf Tour in Great Yarmouth.

As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.

As a consultant I contributed to the Guinness World Records 2024.

And this blog contains over 6,600 posts that have attracted 7.5 million page views since 2006.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

Thursday, December 04, 2025

A Mobile Phone Christmas Tree at Vodafone

A Christmas window display celebrating the world's first text message.


A Mobile Phone Christmas Tree at Vodafone

The world's first text message was sent over the Vodafone network on the 3rd December 1992.

A Christmas message on a Vodafone mobile phone

This year Vodafone is celebrating this fact in its Christmas marketing activity, including window displays in retail stores, such as this one on Market Street in Manchester.

Mobile phone Christmas baubles at Vodafone

Find out more.

Check out the Vodafone website, and this article from 2017 that celebrated 25 years since the first text message, to find out more.

A mobile phone Christmas bauble at Vodafone

Link:


Related blog posts:

Tuesday, November 18, 2025

Inflatable advertising in Bredbury, Stockport

A piece of inflatable advertising in Stockport.


Inflatable advertising at the Super Shine Hand Car Wash in Bredbury, Stockport

Last year I spotted a piece of inflatable advertising at the Super Shine Hand Car Wash in Bredbury, Stockport. On a recent drive to Hyde I noticed that the red and yellow inflatable character had changed to a blue and white one!

Inflatable advertising at the Super Shine Hand Car Wash in Bredbury, Stockport

While it's not an airdancer (aka a 'wacky waving inflatable arm flailing tube-man' - my favourite type of inflatable advertising) it's still fun to see it flagging down passing drivers to get their cars cleaned.

Inflatable advertising at the Super Shine Hand Car Wash in Bredbury, Stockport

Related blog posts:

Saturday, November 01, 2025

Toys R Us at TGJones in Stockport

Toys R Us is now open at TGJones in Stockport.


The Post Office and Toys R Us at TGJones in Stockport

The rebrand of the former WHSmith shop in Stockport took place last month, and part of the changes to the shop in the Merseyway shopping centre saw a Toys R Us added!

Toys R Us at TGJones in Stockport

The end of WHSmith, and the start of TGJones.

The start of July 2025 marked the end of WHSmith on the British high street after 233 years. Following the sale of the business to Hobbycraft owner Modella Capital earlier this year WHSmith shops have been undergoing a rebrand to the new name of TGJones.

WHSmith on the high street, and travel stores.

There were around 500 high street WHSmith shops, and another 580 travel stores in the UK. The WHSmith shops at railway stations, service stations and airports etc. are not affected by the rebrand as they were not part of the sale.

Toys R Us at TGJones and WHSmith.

As well being inside the rebranded TGJones shops, the relaunched Toys R Us brand can be found in sections of some travel hub WHSmith stores.

Toys R Us returned to the UK shopping scene with an online presence in 2022 and with concessions opening inside some WH Smith shops in 2023. There are currently 95 Toys R Us stores open nationwide.

Toys R Us at TGJones in Stockport

Toys R Us at TGJones in Stockport

Toys R Us at TGJones in Stockport

Working at Toys R Us.

My first job while at university in the year 2000 was as one of Geoffrey's helpers at the Luton Toys R Us store. I worked on the video game and electronics section.

Geoffrey the Giraffe at Toys R Us at TGJones in Stockport
Meeting Geoffrey at the Stockport Toys R Us today!

The old Toys R Us.

It's been very interesting to find that there are still remnants of the brand on some retail parks in the UK and we've visited several of these closed, abandoned, derelict and demolished Toys R Us locations on our travels.

Find out more.

Visit the TGJonesToys R Us and WHSmith websites for more information on the brands and their locations.

Tuesday, October 28, 2025

TGJones in Stockport

TGJones is now open in Stockport.


TGJones in Stockport

The rebrand of the former WHSmith shop in Stockport has taken place.

TGJones in Stockport

TGJones has opened its store in the Merseyway shopping centre in Stockport, Greater Manchester.

TGJones in Stockport

The new TGJones in Stockport town centre is now also home to a Toys R Us!

TGJones and Toys R Us in Stockport

The end of WHSmith, and the start of TGJones.

The start of July 2025 marked the end of WHSmith on the British high street after 233 years. Following the sale of the business to Hobbycraft owner Modella Capital earlier this year WHSmith shops have been undergoing a rebrand to the new name of TGJones.

As the shop looked when it was still a WHSmith in July this year
As the shop in the Merseyway looked when it was still a WHSmith in July this year

WHSmith on the high street, and travel stores.

There were around 500 high street WHSmith shops, and another 580 travel stores in the UK. The WHSmith shops at railway stations, service stations and airports etc. are not affected by the rebrand as they were not part of the sale.

Toys R Us at TGJones and WHSmith.

As well being inside the rebranded TGJones shops, the relaunched Toys R Us brand can be found in sections of some travel hub WHSmith stores.

Toys R Us inside TGJones in Stockport

Toys R Us inside TGJones in Stockport

Toys R Us returned to the UK shopping scene with an online presence in 2022 and with concessions opening inside some WH Smith shops in 2023. There are currently 95 Toys R Us stores open nationwide.

Toys R Us inside TGJones in Stockport

Toys R Us inside TGJones in Stockport
The shelves were still being filled on my visit

Toys R Us inside TGJones in Stockport

Working at Toys R Us.

My first job while at university in the year 2000 was as one of Geoffrey's helpers at the Luton Toys R Us store. I worked on the video game and electronics section.

The old Toys R Us.

It's been very interesting to find that there are still remnants of the brand on some retail parks in the UK and we've visited several of these closed, abandoned, derelict and demolished Toys R Us locations on our travels.

Find out more.

Visit the TGJones, Toys R Us and WHSmith websites for more information on the brands and their locations.

TGJones in Stockport

Related blog posts:


Links:

Sunday, September 14, 2025

Toys R Us at TGJones in the UK

There's a Toys R Us inside the TGJones in Cambridge.


Toys R Us at TGJones in Cambridge

The start of July 2025 marked the end of WHSmith on the British high street after 233 years. Following the sale of the business to Hobbycraft owner Modella Capital earlier this year WHSmith shops have been undergoing a rebrand to the new name of TGJones.

Toys R Us inside the TGJones in Cambridge

TGJones in Cambridge

WHSmith on the high street, and travel stores.

There were around 500 high street WHSmith shops, and another 580 travel stores in the UK. The WHSmith shops at railway stations, service stations and airports etc. are not affected by the rebrand as they were not part of the sale.

Toys R Us at TGJones and WHSmith.

As well being inside the rebranded TGJones shops, the relaunched Toys R Us brand can be found in sections of some travel hub WHSmith stores.

Toys R Us returned to the UK shopping scene in 2022 with an online presence and in 2023 with concessions opening inside some WH Smith shops. There are currently over 90 Toys R Us stores open nationwide.

Find out more.

Visit the TGJonesToys R Us and WHSmith websites for more information on the brands and their locations.

Related blog posts:

Wednesday, September 10, 2025

Junkyard Golf Club advertising in Manchester

A look at some Junkyard Golf Club advertising in Manchester.


I spotted this advertising signage at Junkyard Golf Club at First Street in Manchester on a walk round the city yesterday.

Junkyard Golf Club advertising in Manchester

Junkyard Golf Club advertising in Manchester

Playing at Junkyard Golf Club in Manchester.

The three courses at Junkyard Golf Club in Manchester became the 795th, 766th and 767th visited on our Crazy World of Minigolf Tour when we attended the launch party at First Street in 2017.

Junkyard Golf Club first popped up at the Great Northern Warehouse before moving to Piccadilly and has now settled into its permanent venue at First Street.

Junkyard Golf's First Street venue in Manchester was the last course I played before the Coronavirus pandemic lockdown back on the 9th March 2020!

Junkyard Golf Club in Manchester

Find out more.

Visit the Junkyard Golf Club website for more information on the Manchester location.

You can also find Junkyard Golf courses in Leeds, Liverpool, London, Newcastle and Oxford.

Our Crazy World of Minigolf Tour.

We've now been to 1,099 miniature golf courses on our Crazy World of Minigolf Tour since September 2006!

When our travels began in 2006 there were around 600 courses in the British Isles.

Saturday, August 23, 2025

TGJones in the UK

A look at two new TGJones shops in Leeds.


TGJones at the White Rose Shopping Centre in Leeds

We saw our first two of the newly branded TGJones shops while in Leeds recently.

TGJones at the White Rose Shopping Centre in Leeds

The start of July 2025 marked the end of WHSmith on the British high street after 233 years. Following the sale of the business to Hobbycraft owner Modella Capital earlier this year WHSmith shops have been undergoing a rebrand to the new name of TGJones.

TGJones at the White Rose Shopping Centre in Leeds

TGJones in Leeds city centre

A sign at TGJones in Leeds city centre
A sign at TGJones in Leeds city centre

WHSmith on the high street, and travel stores.

There were around 500 high street WHSmith shops, and another 580 travel stores in the UK. The WHSmith shops at railway stations, service stations and airports etc. are not affected by the rebrand as they were not part of the sale.

Toys R Us at TGJones and WHSmith.

It'll be interesting to see how the sale and rebrand affects the relationship between Toys R Us and the two brands. The relaunched Toys R Us brand can be found in sections of some high street and travel hub WHSmith stores, so I imagine there'll be Toys R Us concessions within both TGJones and WHSmith shops too...

Toys R Us returned to the UK shopping scene in 2022 with an online presence and in 2023 with concessions opening inside some WH Smith shops. There are currently over 90 Toys R Us stores open nationwide.

Find out more.

Visit the WHSmith, TGJones and Toys R Us websites for more information on the brands and their locations.

Related blog posts: