Changes are afoot on the UK high street with TGJones replacing WHSmith.
The WHSmith branding will be changed to TGJones on the remaining stores UK high street stores.
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| WHSmith in Oldham (April 2025) |
Yesterday marked the end of WHSmith on the British high street after 233 years.
WHSmith shops will be undergoing a rebrand to the new name of TGJones. This follows the sale of the business to Hobbycraft owner Modella Capital earlier this year.
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| One of the WHSmith travel hub shops that will remain - this one is at Manchester Piccadilly railway station (April 2025) |
There are around 500 high street WHSmith shops, and another 580 travel stores in the UK. The WHSmith shops at railway stations, service stations and airports etc. will not be affected by the rebrand as they were not part of the sale.
It'll be interesting to see how long the rebrand takes and what a TGJones store looks like. We've got a WHSmith in Stockport town centre, so I'll be keeping an eye on that.
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| I wonder how many years after the rebrand we'll still be seeing remnants, relics and ghost signs of the WHSmith brand on the high street? |
Have you seen a TGJones store yet?
Toys R Us at TGJones and WHSmith.
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| Toys R Us at the WH Smith shop in Salisbury in December 2024 |
It'll also be interesting to see how this affects the relationship between Toys R Us and the two brands. The relaunched Toys R Us brand can be found in sections of some high street and travel hub WHSmith stores, so I imagine there'll be Toys R Us concessions within both TGJones and WHSmith.
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| Toys R Us at WH Smith at the Trafford Centre in September 2024 |
Toys R Us returned to the UK shopping scene in 2022 with an online presence and in 2023 with concessions opening inside some WH Smith shops. There are currently over 90 Toys R Us stores open nationwide.
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