Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Wednesday, January 13, 2021

The Minigolfer's Guide to Marketing

While there is some down time in lockdown why not check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

The Minigolfer's Guide to Marketing

Created after years of playing, promoting and consulting the book gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy the ebook from Amazon and Kobo.

Sunday, September 27, 2020

Crazy Golf in Fleet, Hampshire

There was a pop-up crazy golf course in Fleet, Hampshire yesterday.


Pop-up crazy golf for business and retail

Fleet's Business Improvement District arranged for a pop-up crazy golf course to be a part of a fun day in Fleet town centre yesterday.

   

Pop-up minigolf

During the summer Lincoln Business Improvement Group created Cornhill Cove, a seaside-style pop-up crazy golf, street food and drinking area in the city centre.

It was one of a number of pop-up minigolf courses we've seen over the last 14 years.

Retailtainment

Minigolf has grown in popularity in the last eight years and has moved from only being a traditional outdoor seaside summer activity to become a year-round game that can be played indoors, outdoors and at pretty much any time of the day.

A number of high streets, retail parks and shopping malls are now home to minigolf courses, with more new venues planned to open.

Minigolf is also a popular addition to boost footfall and create awareness and much like in the Fleet and Lincoln examples is a way to attract people to a location.

Businesses also use portable and temporary minigolf layouts for product launches and promotions.

Competitive socialising

Before the pandemic the phrase 'competitive socialising' had become a popular way to describe going out, with lots of new operators catering to the demand of a public who wanted to compete at something while eating and drinking in a nice setting.

Whether it was table tennis, darts, shuffleboard, bingo, tenpin bowling, arcade games, or minigolf, people were finding new ways to quench their thirst, have fun and compete without signing-up to a full sports league or taking things too seriously.

There are still new competitive socialising venues opening during the pandemic, including the new Roxy Ball Room at Withy Grove in Manchester.

Minigolf in the time of Coronavirus



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Minigolf marketing

With over twenty years of marketing and sales experience Emily and I offer consultancy services to people and businesses looking to set-up miniature golf courses, review their operations, hole designs, contests, tournaments and more.

Do get in touch for a chat to see how we can help and work together.

You can also buy my minigolf marketing ebook on Amazon and Kobo.

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Join our Crazy World of Minigolf Tour enewsletter mailing list

Friday, September 25, 2020

The Minigolfer's Guide to Marketing

Check out The Minigolfer's Guide to Marketing.

My ebook to help minigolf players better market themselves, their clubs, associations, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Wednesday, July 22, 2020

The Minigolfer's Guide to Marketing

It's always nice when I start the day seeing purchases of my minigolf marketing ebook


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Thanks to everyone who has bought a copy, read it, used it and reviewed it.

If you're looking at running a minigolf project do get in touch to see how I can help.


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Check out the Crazy World of Minigolf Tour Newsletter archive and sign-up to receive future editions

Friday, May 01, 2020

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.


The Minigolfer's Guide to Marketing ebook

A BIG thank you to everyone who has bought a copy of the book since I published it in May 2017. It's very much appreciated.

The Minigolfer's Guide to Marketing

I've been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Richard Gottfried playing in the World Crazy Golf Championships
Playing in the World Crazy Golf Championships

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 948 courses, including 39 overseas.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.


Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.


Buy The Minigolfer's Guide to Marketing ebook on Amazon.

Buy The Minigolfer's Guide to Marketing ebook on Kobo.

While a lot of the minigolf world is out of action, plans are still being drawn up for new courses, work is ongoing to finish courses where permissible, and ideas formulated for when it's safe to get back out on the course. If you'd like to have a chat about competitive socialising, minigolf, marketing, or minigolf marketing do get in touch.

Thursday, April 23, 2020

Happy World Book Day

Today is World Book Day.


Please do check out my minigolf marketing ebook.


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Amazon and Kobo.


Playing in the World Crazy Golf Championships in Hastings
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Tuesday, January 21, 2020

Mr Mulligans Business League Competition

Information about the upcoming Mr Mulligans Business League Competition in Stevenage.


The Jungle Explorers course at Mr Mulligans Lost World Adventure Golf in Stevenage
The Jungle Explorers course at Mr Mulligans Lost World Adventure Golf in Stevenage

We're big fans of minigolf competitions so it was brilliant to find out that Mr Mulligans Lost World Adventure Golf in Stevenage, Hertfordshire is hosting its first Business League Competition next month.


Teams of between 4 and 6 players will tee-off on Tuesday 4th February with the champions winning a corporate party for 10 and a trophy.


You can find out more and register for the tournament on the Mr Mulligans Business League Competition Facebook Event Page.

Good luck to all of the players and teams taking part in the minigolf competition.

The two courses at Mr Mulligans Lost World Golf at Stevenage Leisure Park were the 685th and 686th visited on our Crazy World of Minigolf Tour. They were the last courses we visited when we still lived in the south.

The Ocean Adventurers course at Mr Mulligans Lost World Adventure Golf in Stevenage
The Ocean Adventurers course at Mr Mulligans Lost World Adventure Golf in Stevenage

There are now Mr Mulligans courses in Basildon, Birmingham, Bournemouth, Castleford, Cheltenham, Milton Keynes - outdoors and indoors, Newcastle upon Tyne, Nottingham, Sidcup, Stevenage, Tonbridge and Woking.

Wednesday, December 04, 2019

A Christmas Frog in Stockport

Stockport's Giant Leap continues...

We were in town yesterday evening to attend a wonderful performance of A Christmas Carol at the Garrick Theatre. On our wander from Redrock to the theatre we spotted there's a new Stockport Frog outside the Merseyway shopping centre!

Christmas frog in Stockport town centre
The new Christmas frog in Stockport town centre

Totally Stockport, the team behind Stockport's Business Improvement District (BID), organised Stockport's Giant Leap art trail consisting of 22 decorated giant frog sculptures dotted around the town centre during the summer.

It was a nice surprise to see the Christmas frog in town.

Monday, August 12, 2019

Minigolf consultancy

As marketing and sales professionals Emily and I use our extensive knowledge and skills in supporting and promoting the game we enjoy as a hobby.


Since 2006 we have visited more than 900 minigolf courses in the UK and overseas. This has given us an insight into many aspects of minigolf, from course operators, pop-ups, competitions, clubs, national associations, international federations, suppliers, designers, builders and technology providers.


North Bay Mini Golf course in Scarborough
At our 900th course visit - the North Bay Mini Golf course in Scarborough

Our involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, event organisation and promotion, and participation in tournaments around the world.

The Ham & Egger Files blog contains over 3,000 posts that have attracted 1.5 million page views.

Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham
Emily playing at Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham

As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.

Mini Golf at Lane7 in Newcastle
Putting at Lane7 in Newcastle

Please do get in touch to find out how we can help with your minigolf, crazy golf and adventure golf activities.

You can also buy my ebook 'The Minigolfer’s Guide to Marketing' on Amazon and Kobo.

Link:
- Marketing consultancy

Related blog posts:
- Minigolf
- Marketing

Player profiles:
- Richard Gottfried
- Emily Gottfried

Wednesday, August 07, 2019

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Kobo.


You can also buy The Minigolfer's Guide to Marketing ebook on Amazon.


I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

World Crazy Golf Championships in Hastings
Playing in the World Crazy Golf Championships in Hastings

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 918 courses, including 39 overseas, and there are still many more for us to play. The game is really booming and not a week goes by without the announcement of a new course opening.

North Bay Mini Golf course in Scarborough
At our 900th course - the North Bay Mini Golf course in Scarborough

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

The Minigolfer's Guide to Marketing is available on Amazon and Kobo
The Minigolfer's Guide to Marketing is available on Amazon and Kobo

A very BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:
The Minigolfer's Guide to Marketing ebook on Amazon
The Minigolfer's Guide to Marketing ebook on Kobo

Related blog posts:
The Minigolfer's Guide to Marketing
- Marketing
- Minigolf

Tuesday, July 02, 2019

Stockport's Giant Leap

There's a new Frog Art Trail to follow around Stockport town centre.


Stockport's Giant Leap
Edgeleap, the Stockport County frog

Totally Stockport, the team behind Stockport's Business Improvement District (BID), rolled out a new art trail at the weekend, with Stockport's Giant Leap consisting of 19 decorated giant frog sculptures dotted around the town centre.


Stockport's Giant Leap
A frog decorated by Girlguiding Stockport

Each of the frogs has a different Stopfordian theme and have been designed by local artists, schools, businesses and community groups.


Stockport's Giant Leap
Stagecoach's 192 bus frog

I've managed to find 15 of the frogs in my two most recent wanders around town.

Stockport's Giant Leap
Sir Norman Frogster at the bottom of the infamous and historic Mealhouse Brow

Frog's were chosen as the 'things' to follow as they highlight the £1bn programme of investment and development that is regenerating Stockport, a giant leap forward for the town.

Stockport's Giant Leap
Strawberry Fields the frog, celebrating Strawberry Studios home in Stockport

The froggy art trail ends on the 28th September. Check out Stockport's Giant Leap website for more information.

Stockport's Giant Leap
Sir Hopsalot
  
Stockport's Giant Leap
Cornelius, the pyjamas wearing Holiday Inn frog

We're big fans of tickable lists and also followed the Totally Stockport Ice Trail last December. We're also ticking off the Invader pixel mosaic tile art in Manchester (and in London and Newcastle), as well as the Stockport green space list and the railway stations in the Metropolitan Borough of Stockport (two left to visit) and Greater Manchester (lots to go). There is one Stockport tickable list we won't be attempting to complete though!

This froggy character by Totally Stockport was part of the Ice Trail last December
This froggy character by Totally Stockport was part of the Ice Trail last December

Our main tickable list challenge is our Crazy World of Minigolf Tour - where we've now visited 911 courses. When we began there were around 600 in the UK!

Links:
- Totally Stockport
- Marketing Stockport

Wednesday, May 01, 2019

The Minigolfer's Guide to Marketing ebook

Marking two years since the publication of my marketing ebook.


Time certainly flies when you're having fun!


Two years ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the brilliant sport of miniature golf.


Richard Gottfried at the World Crazy Golf Championships in Hastings
The Minigolfer's Guide to Marketing could help you wow the crowd in the crazy world of miniature golf

It's amazing how fast the last two years have flown by. I'm so pleased to have seen the book bought and used by a number of competition players, course owners & managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a player with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 865 courses, including 38 overseas, and there are still many more for us to visit. The game is really booming and not a week goes by without the announcement of a new course opening.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and my fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

A BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:

Monday, March 04, 2019

Exhibition minigolf

Looking for a way to engage with delegates at events, then use minigolf.


We've played a number of portable and pop-up minigolf courses on our Crazy World of Minigolf Tour, many of which were at business events and exhibitions.


Putting courses and obstacles are a popular addition to stands at trade shows and exhibitions. Way back in May 2007 I played an UrbanCrazy minigolf hole at the International Direct Marketing Fair at Earl's Court.


As a marketer I'm all for innovation. Over the years I've seen the good, the bad and the ugly of events.

Putting at The Golf Show by American Golf at EventCity in Manchester
Putting on the nice portable minigolf course at The Golf Show by American Golf at EventCity in Manchester

Crazy Golf is experiencing a boom and gaining popularity as a business tool. UrbanCrazy's range of minigolf games and course layouts have been going strong for well over a decade. Putterfingers also offer Crazy Golf layouts for a number of different business and leisure events. While the team at HM Adventure Golf have a modular minigolf course layout that is being used for events and temporary courses.

At the International Direct Marketing Fair at Earl's Court way back in 2007
At the International Direct Marketing Fair at Earl's Court way back in 2007. This was the first portable course I saw being used at a business event

Putting a Putter in the hands of a delegate at an event is a great way to keep them on your stand, break the ice, have a chat and generate some friendly competition.

Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl
Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl

The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition
The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition. I scored a hole-in-one

Minigolf courses have also been hired by a number of venues to increase footfall. Among these are shops, shopping centres, retail parks, schools, colleges, universities, office developments and even a brewery!

An UrbanCrazy Mini Golf course at the Camden Town Brewery in London

Lyle & Scott created a Woolly Mini-Golf course as part of Wool Week

UrbanCrazy created a special Crazy Golf course for the Ipswich Building Society - this was one-third of it, set-up in the Sudbury branch

A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City
A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City

A Putterfingers layout at the Oswestry Games in Shropshire
A Putterfingers layout at the Oswestry Games in Shropshire

The beauty of minigolf is that it's such a fun and easy, pick up and play game.

There are a number of suppliers of portable minigolf course and I've listed those whose courses I've played on below:



Below is a selection of photos showing the portable minigolf courses we've played at events over the years.

The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf
The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf

Chrizy Golf pop-up minigolf course in Manchester
The Chrizy Golf pop-up course in Manchester

Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
  
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court

UrbanCrazy's Signature Minigolf Course at Regent's Place in London
Playing UrbanCrazy's Signature Minigolf Course at Regent's Place in London

Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course
Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course 

Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront
Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront

If you enjoy minigolf and marketing crossovers you'll like my ebook too - check out The Minigolfer's Guide to Marketing on Amazon.

If you'd like to know more about my marketing work and how I can help you and your business please do get in touch via my website.

To date we've visited 859 minigolf courses. You can view them on our Crazy World of Minigolf Tour list.

Related blog posts:
- Business
- Marketing
- Indoor Minigolf
- Portable Minigolf
- Crazy World of Minigolf Tour

Monday, January 07, 2019

Tandy in Hitchin

Spotting some old Tandy branding in Hitchin.


Tandy in Hitchin

We were recently back in Hitchin, Hertfordshire and spotted the electronics shop at Churchgate had closed down. Electronic Universe had been trading in the town since 1982 and closed due to retirement last February. The old shop signs had been taken down and luckily for us we were able to see some even older branding from when the shop was a Tandy dealer! A nice blast from the past.

Tandy in Hitchin
A once familiar sight on UK high streets. Circa 1990

While visiting Hitchin Market back in March 2016 I spotted a great old Tandy sign at the back of the shop at Biggin Lane that brought back happy memories for me.

Tandy in Hitchin
The Tandy sign round the back of the shop

My first job was at a Tandy franchise shop in Abingdon, Oxfordshire, where I remember selling a number of electronic products bearing the 'RadioShack', 'Genexxa' and 'Realistic' brand names. Halcyon days.

In 2001 Tandy said goodbye to the UK high street as the last of the shops were converted after their acquisition by Carphone Warehouse.

I thought the Tandy brand name was still defunct, but it's not as Tandy lives on as an online retailer of electronic components and kits!

Interestingly the name Tandy comes from one of the founders of a leather goods company called Tandy Leather - a business that later became RadioShack.

There is still a RadioShack trading in the UK. It's in Lytham Saint Annes.

Tuesday, May 01, 2018

The Minigolfer's Guide to Marketing

Marking a year since the publication of my marketing ebook.


A year ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the great sport of miniature golf.

Richard Gottfried at the World Crazy Golf Championships in Hastings
Find out how to wow the crowd in the crazy world of miniature golf

It's amazing how quickly the last year has flown by and I've been really pleased to see the book bought and used by a number of players, courses, bloggers, associations and federations around the world.


The marketing and communications guide was designed for anyone interested or involved in minigolf. It's certainly a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association and World Minigolf Sport Federation.

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

There are a huge amount of stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and fellow players ideas, inspiration and support in their marketing efforts.

A lot of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Links:

Wednesday, October 11, 2017

Mr D's Magnificent Pie Machine at Cheltenham Market

As a fan of fun business and marketing gimmicks I enjoyed spotting Mr D's Magnificent Pie Machine at Cheltenham Market last week. The steampunk inspired stall is certainly eye-catching.

Mr D's Pie Machine at Cheltenham Market
Mr D's magnificent pie machine stall has a lot of bells and whistles on it

Mr D's Pie Machine at Cheltenham Market

Check out Mr D's Pie Machine website, Twitter and Facebook for more info.

Links:
- Mr D's Pie Machine
- Cheltenham Market

Related blog posts:
Market
- Marketing
- Business
- Cheltenham
- Shopping
- Pie
- Pies

Sunday, September 17, 2017

Have a break...

...have a KitKat.

It looks like this in-store promotion took the brand's tagline literally.

KitKat and Nescafe promotion in Tesco Stockport
Back soon

Related blog posts:
- Funny
- Business
- Marketing
- Chocolate

Links:
- KitKat
- Nescafe

Tuesday, September 05, 2017

Crazy Golf at the Mid Sussex Business Expo

Golf-themed business expo in Burgess Hill, West Sussex this Thursday.

The team at Network Xpress are organising the golf-themed Business Expo at The King's Centre in Burgess Hill this Thursday, 7th September. The Sussex-based business event organisers are offering a fresh approach to networking with new, fun and themed-events. In addition to the 60 exhibitors, keynote speakers, workshops and seminars there will be a Crazy Golf tournament running all day.

It sounds great.

Information about the Network Xpress Mid Sussex Expo 2017
Information about the Network Xpress Mid Sussex Expo 2017

Visit the Network Xpress website for more information on the Mid Sussex Expo and other events they run.

As a marketer I'm all for innovation in business and events. Over the years I've seen the good, the bad and the ugly of events and so it'll be interesting to hear the feedback from the Mid Sussex Expo.

Crazy Golf is experiencing a boom and is getting more poplar as a business tool. The team at Putting Edge are receiving a number of bookings from the corporate market and for events in my local area in the North West, while UrbanCrazy's range of minigolf games and course layouts have been going strong for well over a decade. One of the first portable courses I played was an UrbanCrazy layout at the International Direct Marketing Fair in May 2007. Our friends at Putterfingers also offer Crazy Golf layouts for a number of different business and leisure events.

The Trade On Tap Hole-in-One challenge from Plumb Center and Parts Center at the CIH Housing 2016 Exhibition
The Trade On Tap Hole-in-One challenge from Plumb Center and Parts Center at the CIH Housing 2016 Exhibition

More recently I played a very nice bespoke minigolf hole at the CIH Housing Conference and Exhibition at Manchester Central and a two-hole layout at the Prolific North Live Show at EventCity.

The Putting Edge minigolf layout at the Prolific North Live Show earlier this year
The Putting Edge layout at the Prolific North Live Show earlier this year

If you enjoy minigolf and marketing crossovers you'll like my ebook too - check out The Minigolfer's Guide to Marketing on Amazon. There's a preview of the book below.



If you'd like to know more about my marketing work and how I can help you and your business please do get in touch via my website.

Related blog posts:
- Business
- Marketing
- West Sussex
- Crazy World of Minigolf Tour
- The Minigolfer's Guide to Marketing