The Minigolfer's Guide to Marketing ebook

I published my minigolf marketing ebook seven years ago today.

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 1,045 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit. However, they've been joined by hundreds more new courses opening up across the UK!

The minigolf boom

The game is really booming and new courses are being announced all the time.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

The Minigolfer's Guide to Marketing ebook

You can buy The Minigolfer's Guide to Marketing on Amazon.

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We’ve now visited more than 1,000 courses, including 47 overseas.

My sports, games and travel blog at the Ham & Egger Files contains over 5,400 posts that have attracted 3.2 million page views.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer’s Guide to Marketing should give federations, associations, courses, clubs and fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

World Book Day - The Minigolfer's Guide to Marketing

Today is World Book Day.

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

The Minigolfer's Guide to Marketing

I’ve been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We’ve now visited more than 1,000 courses, including 47 overseas.

My sports, games and travel blog at the Ham & Egger Files contains over 5,400 posts that have attracted 3.1 million page views.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer’s Guide to Marketing should give federations, associations, courses, clubs and fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

Other minigolf books

While you're at it I also recommend checking out the following books about miniature golf:

• Amazing Strokes by Gretchen Smith
• Tilting at Windmills: How I Tried to Stop Worrying and Love Sport by Andy Miller
• The Path Behind the Green Jacket by Olivia Prokopová
• 10 Courses for 10 Years by The Putting Penguin
• Mini Golf by photographer Simon Martin

There are a number of other books about the game listed at the Crazy Golf Museum.

Blogiversary of the Ham and Egger Files

I've been blogging for 17 years today.

I'm often asked how is it that a blog about minigolf has the name the 'Ham and Egger Files'? The answer is that it didn't initially start out life as a minigolf blog.

The first post

I published my first post about how I planned to participate in as many obscure and minority sports as I could and see what would happen with the (limited amount of) sporting ability I had!

What is a Ham & Egger?

The term 'ham and egger' has connotations ranging from that of 'ordinary person' to that of 'loser'. The origin of the term comes from prize fighters whose modest skills wouldn’t let them win large purses. Therefore, the fighter or their manager - who received a percentage of any purses won - were never able to afford to eat better than ham and eggs.

Lots of blogs

Since that first post 17 years ago I have published more than 5,400 posts and received more than 3 million pageviews!

Admittedly, a large number of the blog posts have been about minigolf.

The Crazy World of Minigolf Tour

Our interest in minigolf and what would soon become our Crazy World of Minigolf Tour had actually begun on the 30th September 2006, but I didn't publish a post about the sport until the 29th January 2007 when I announced that I had joined the British Minigolf Association - a competition circuit I made my actual debut on in Southend-on-Sea on the 28th April 2007.

Since then we've visited 1,043 miniature golf courses. 996 of those have been in the British Isles, while 47 have been in overseas countries including Australia, Austria, Belgium, Finland, Hong Kong, New Zealand, Poland, Singapore, Spain (& Lanzarote, Canary Islands), Sweden and the USA.

When we began our travels there were around 600 courses in the UK. There are now more than 1,000, with new courses opening all the time.

Other sports & games are available

If you're wondering what happened to the quest to play lots of different sports, that has continued and I've participated in some very interesting events over the years!

A massive thank you goes out to everyone who has ever read one of my posts, commented, shared, or guest blogged on the site, it really is very much appreciated.

Minigolf book - The Minigolfer's Guide to Marketing

Check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

Created after years of playing, promoting and consulting the ebook gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can see the reviews, read a sample, and buy The Minigolfer's Guide to Marketing from Amazon.

Minigolf book - Tilting at Windmills: How I Tried to Stop Worrying and Love Sport

We spotted another copy of Tilting at Windmills: How I Tried to Stop Worrying and Love Sport by Andy Miller while in Kendal on our recent trip to the Lake District.

If you haven't read the book it's well worth picking up.

Tilting at Windmills: How I Tried to Stop Worrying and Love Sport

Required reading for every minigolfer!

It was the first book I read about crazy golf and one of the reasons I got into playing competitive minigolf on the UK tournament circuit. I joined the British Minigolf Association back in 2006 and made my debut in the 2007 season.

Check out Andy Miller's website for more information.

Blogiversary of the Ham and Egger Files

I've been blogging for 16 years today.

People often ask me how it is that a blog about minigolf has the name the 'Ham and Egger Files'? The answer is that it didn't initially start out life as a minigolf blog.

The first post

I published my first post about how I planned to participate in as many obscure and minority sports as I could and see what would happen with the sporting ability I have!

What is a Ham & Egger?

The term 'ham and egger' has connotations ranging from that of 'ordinary person' to that of 'loser'. The origin of the term comes from prize fighters whose modest skills wouldn’t let them win large purses. Therefore, the fighter or their manager - who received a percentage of purses won - were never able to afford to eat better than ham and eggs.

Lots of blogs

Since that first post 16 years ago I have published more than 5,190 posts and received more than 2.3 million pageviews!

Admittedly a large number of the blog posts have been about minigolf.

The Crazy World of Minigolf Tour

Our interest in minigolf and what would soon become our Crazy World of Minigolf Tour had actually begun on the 30th September 2006, but I didn't publish a post about the sport until the 29th January 2007 when I announced that I had joined the British Minigolf Association - a competition circuit I made my actual debut on in Southend-on-Sea on the 28th April 2007.

Since then we've visited 1,010 miniature golf courses. 965 of those have been in the British Isles, while 45 have been in overseas countries including Australia, Austria, Belgium, Finland, Hong Kong, New Zealand, Poland, Singapore, Spain, Sweden and the USA.

Other sports & games are available

If you're wondering what happened to the quest to play lots of different sports, that has continued and I've participated in some very interesting events over the years!

A massive thank you goes out to everyone who has ever read one of my posts, commented, shared, or guest blogged on the site, it really is very much appreciated.

The Minigolfer's Guide to Marketing

I published my minigolf marketing ebook five years ago today.

The Minigolfer's Guide to Marketing

It's been wonderful to see the guide read and used by a number of associations, federations, course owners and managers, community groups, charities, players and clubs around the world.

The feedback and reviews have been brilliant to see, with some people using the ebook to help them promote other sports too.

You can buy my minigolf marketing ebook on Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 983 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK.

Minigolf is booming

Minigolf is experiencing a real boom and new courses are being announced and opened all the time.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing gives federations, associations, courses, clubs, groups and fellow players ideas, inspiration and support in their marketing efforts.

Links:

• Minigolf and marketing consultancy
• The Minigolfer's Guide to Marketing on Amazon
• The Minigolfer's Guide to Marketing on Kobo

Blogiversary of the Ham and Egger Files

I've been blogging for 15 years today.

People often ask me how it is that a blog about minigolf has the name the 'Ham and Egger Files'? The answer is that it didn't initially start out life as a minigolf blog.

I published my first post about how I planned to participate in as many obscure and minority sports as I could and see what would happen with the sporting ability I have!

The term 'ham and egger' has connotations ranging from that of 'ordinary person' to that of 'loser'. The origin of the term comes from prize fighters whose modest skills wouldn’t let them win large purses. Therefore, the fighter or their manager - who received a percentage of purses won - were never able to afford to eat better than ham and eggs.

Since that first post 15 years ago I have published more than 4,800 posts and received more than 2.1 million pageviews! Admittedly a large number of the blog posts have been about minigolf.

Our interest in minigolf and what would soon become our Crazy World of Minigolf Tour had actually begun on the 30th September 2006, but I didn't publish a post about the sport until the 29th January 2007 when I announced that I had joined the British Minigolf Association - a competition circuit I made my actual debut on in Southend-on-Sea on the 28th April 2007.

Since then we've visited 982 miniature golf courses. 943 of those have been in the British Isles, while 39 have been in eleven overseas countries including Australia, Austria, Belgium, Finland, Hong Kong, New Zealand, Poland, Singapore, Spain, Sweden and the USA.

If you're wondering what happened to the quest to play lots of different sports, that has continued and I've participated in some very interesting events over the years!

A big thank you goes to everyone who has ever read one of my posts, commented, shared, or guest blogged on the site, it really is very much appreciated.

Today's Golfer magazine - minigolf fun for 2022

Check out the new issue of Today's Golfer magazine, Number 421, February 2022.

Today's Golfer magazine, Number 421, February 2022

Page 47 is especially interesting to read, even if we do say so ourselves.

Butlin's Monorails in the Picture Postcard Annual

The 2022 Picture Postcard Annual is out now.

Picture Postcard Annual 2022

The new Picture Postcard Annual is available now and includes a feature that I wrote about Butlin's Monorails.

Butlinland Skegness – Putting Green and Monorail by John Hinde Studios. Sent on 4 Aug 1980

There's a lot of great content in the annual including a wide-range of features, event listings, dealer contacts and more.

You can buy the 2022 Picture Postcard Annual from the Reflections of a Bygone Age website.

We made it to one postcard fair this year - at Stockport Town Hall - and we're looking forward to hunting for more old postcards of minigolf, monorails and holiday camps next year.

Guest blog - Planning a BIG minigolf break

Check out our guest blog post over on the Putterfingers Crazy Golf website at "Planning a BIG minigolf break".

The Crazy Putting Challenge at Hamptworth Golf Centre - one of 18 courses we visited on a road-trip in May 2019

The Holbeck Putting Green in Scarborough. The course has been open since 1925. It was the 901st visited overall on our travels and one of seven miniature golf courses we went to on the trip back in June 2019

InterFun Expo Guide for UK Operators

I contributed a feature on marketing in the time of Covid-19 for operators in the UK entertainment sector in the new InterFun Expo Guide.

The whole publication is well worth a look, but you can also jump directly to my piece at Top 20 tips for operators.

The InterFun Expo will next be taking place at New Dock Hall in the Royal Armouries complex in Leeds on the 26th and 27th April 2022. I'm looking forward to speaking at the event and seeing developments in the sector from a range of suppliers and colleagues.

Links:

• InterFun Expo Guide for UK Operators
• InterFun Expo
• InterGame Video Insights, Episode 01: Mini-golf in the time of Covid-19

The Minigolfer's Guide to Marketing

I published my minigolf marketing ebook four years ago today.

It's been brilliant to see the guide read and used by a number of associations, federations, course owners and managers, players and clubs around the world.

The feedback and reviews have been excellent to see, with some people also using the ebook to help them promote other sports.

You can buy my minigolf marketing ebook on Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 958 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.

The minigolf boom

The game is really booming and new courses are being announced all the time.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Links:

• Minigolf and marketing consultancy
• The Minigolfer's Guide to Marketing on Amazon
• The Minigolfer's Guide to Marketing on Kobo

Monorails and minigolf!

Check out my latest post about Butlin's monorails on the Reflections of a Bygone Age blog.

A Typical Butlin Monorail. Postcard S25. Skegness 1971

The Minigolfer's Guide to Marketing

You can buy my minigolf marketing ebook on Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

Minigolf marketing

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world since I published the guide in 2017.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 956 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.

The minigolf boom

The game is really booming and new courses are being announced all the time!

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Sports marketing

Much of the guidance can also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Links:

• The Minigolfer's Guide to Marketing on Amazon
• The Minigolfer's Guide to Marketing on Kobo
• Minigolf and marketing consultancy

World Book Day 2021

Happy World Book Day!

Today is World Book Day. To mark the occasion check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

Created after years of playing, promoting and consulting the ebook gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy The Minigolfer's Guide to Marketing from Amazon and Kobo.

Other minigolf books

While you're at it I also recommend checking out the following books about miniature golf:

• Amazing Strokes by Gretchen Smith
• Tilting at Windmills: How I Tried to Stop Worrying and Love Sport by Andy Miller
• The Path Behind the Green Jacket by Olivia Prokopová
• 10 Courses for 10 Years by The Putting Penguin
• Mini Golf by photographer Simon Martin

There are a number of other books about the game listed at the Crazy Golf Museum.

The Minigolfer's Guide to Marketing

While there is some down time in lockdown why not check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

Created after years of playing, promoting and consulting the book gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy the ebook from Amazon and Kobo.

What a year of blogging

Blimey, that was quite a year of blogging here on the Ham & Egger Files!

Thank you for reading.

Many thanks to everyone who has contributed photos, info and guest posts too.

It's all much appreciated.

All the very best for 2021.

Been up to much this year?

What have you been watching during lockdown?

I managed to find these nice Blockbuster Entertainment postcards by Boomerang earlier this year. I think they sum up 2020 nicely.

I've enjoyed researching the lost brand and seeking out remnants of old Blockbuster stores in the limited time we've been allowed outdoors during the pandemic.

Check out my guest post about Blockbuster Video on the Picture Postcard Magic blog from Reflections of a Bygone Age.

Picture Postcard Magic 31st October 2020 with Richard Gottfried What have you been watching during lockdown? With 2020...

Posted by Reflections of a Bygone Age on Saturday, 31 October 2020