Tuesday, April 06, 2021

The Minigolfer's Guide to Marketing

You can buy my minigolf marketing ebook on Amazon.

Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

The Minigolfer's Guide to Marketing

Minigolf marketing

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world since I published the guide in 2017.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 956 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.

The minigolf boom

The game is really booming and new courses are being announced all the time!

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Sports marketing

Much of the guidance can also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.



Richard Gottfried said...

I contributed a feature on marketing in the time of Covid-19 for operators in the UK entertainment sector in the new InterFun Expo Guide.

The whole publication is well worth a look, but you can also jump directly to my piece at Top 20 tips for operators.

Richard Gottfried said...

Check out my guest blog post over on the Putterfingers Crazy Golf website at "Planning a BIG minigolf break".

Richard Gottfried said...

I was recently interviewed by Steven Helder from Briq Bookings for their Let's Talk Leisure series with people in the world of leisure and entertainment.

Check out the discussion at Let's Talk Leisure with Marketing Consultant Richard Gottfried.