Saturday, May 01, 2021
The Minigolfer's Guide to Marketing
It's been brilliant to see the guide read and used by a number of associations, federations, course owners and managers, players and clubs around the world.
The feedback and reviews have been excellent to see, with some people also using the ebook to help them promote other sports.
Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.
The ebook is also available on Kobo.
It's just £1.99.
As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.
Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.
Emily and I have visited 958 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.
The game is really booming and new courses are being announced all the time.
There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.
Labels: Advertising, blogger, Blogging, Book, Books, branding, Business, ebook, Marketing, Minigolf, Minigolf in the time of Coronavirus, Promotion, Richard Gottfried, The Minigolfer's Guide to Marketing, Writing
I’m a Champion Miniature Golfer on a tour of the UK’s minigolf and crazy golf courses. Coeliac living a gluten free life. Train nerd. Retro gamer. Urban explorer.