As a marketing professional I use my extensive knowledge and skills in supporting and promoting the game I enjoy as a hobby, a competitive sport and a leisure activity.
My marketing activity sees me work across the minigolf industry, from traditional British seaside crazy golf courses, to new inland adventure golf layouts, competitive socialising venues and within retailtainment.
Since 2006 Emily and I have visited more than 1,000 minigolf courses in the UK and overseas. This has given me an insight into many aspects of minigolf including course operators, pop-ups, competitions, equipment, national associations, international federations, clubs, suppliers, designers, builders and technology providers.
My involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, content generation, digital marketing and new technology, event organisation and promotion, and participation in tournaments around the world.
I have consulted on a number of minigolf business concepts in the UK and USA including Princess Parade Crazy Golf in Blackpool; the Filwood Fantastic Mini Golf Club in Knowle West, Bristol; Tea Green Golf in Luton; Burray Crazy Golf in Orkney; Prestwick Putting and Crazy Golf; Portaputt Crazy Golf; Aces Minigolf Gloucester; Southend Pier Crazy Golf; Knaresborough Mini Golf; Glory Holes art-based Crazy Golf in Saltaire; Putting at the Kiosk in Bedford; Visionary Crazy Golf at the London Design Festival, and The Big Mini Golf Tour in Great Yarmouth.
As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.
My sports, games and travel blog at the Ham & Egger Files contains over 5,500 posts that have attracted 3.3 million page views. Read my posts about the next normal rules of minigolf, competitive isolation, social distancing, the boom in minigolf and competitive socialising, artainment, the concept of retailtainment, as well as the increase in shopping mall and garden centre miniature golf courses. You can also sign-up to receive my minigolf enewsletter.
My specialist knowledge and experience in the worlds of minigolf and marketing were demonstrated in InterGame’s discussion of the opportunities and challenges of operating a mini-golf venue amid the Covid-19 pandemic and the Let’s Talk Leisure feature with Briq Bookings.
You can read my top 20 must-do tips for venues in the InterFun Guide for Operators.
As a consultant I contributed to the Guinness World Records 2024.
You can buy my ebook, The Minigolfer’s Guide to Marketing, on Amazon.
Please do get in touch to find out how I can help with your minigolf, crazy golf and adventure golf activities.
