Looking for a way to engage with delegates at events, then use minigolf.
We've played a number of portable and pop-up minigolf courses on our Crazy World of Minigolf Tour, many of which were at business events and exhibitions.
Putting courses and obstacles are a popular addition to stands at trade shows and exhibitions. Way back in May 2007 I played an UrbanCrazy minigolf hole at the International Direct Marketing Fair at Earl's Court.
As a marketer I'm all for innovation. Over the years I've seen the good, the bad and the ugly of events.
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| Putting on the nice portable minigolf course at The Golf Show by American Golf at EventCity in Manchester |
Crazy Golf is experiencing a boom and gaining popularity as a business tool. UrbanCrazy's range of minigolf games and course layouts have been going strong for well over a decade. Putterfingers also offer Crazy Golf layouts for a number of different business and leisure events. While the team at HM Adventure Golf have a modular minigolf course layout that is being used for events and temporary courses.
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| At the International Direct Marketing Fair at Earl's Court way back in 2007. This was the first portable course I saw being used at a business event |
Putting a Putter in the hands of a delegate at an event is a great way to keep them on your stand, break the ice, have a chat and generate some friendly competition.
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| The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition. I scored a hole-in-one |
Minigolf courses have also been hired by a number of venues to increase footfall. Among these are shops, shopping centres, retail parks, schools, colleges, universities, office developments and even a brewery!
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| An UrbanCrazy Mini Golf course at the Camden Town Brewery in London |
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| Lyle & Scott created a Woolly Mini-Golf course as part of Wool Week |
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| UrbanCrazy created a special Crazy Golf course for the Ipswich Building Society - this was one-third of it, set-up in the Sudbury branch |
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| A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City |
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| A Putterfingers layout at the Oswestry Games in Shropshire |
The beauty of minigolf is that it's such a fun and easy, pick up and play game.
There are a number of suppliers of portable minigolf course and I've listed those whose courses I've played on below:
Below is a selection of photos showing the portable minigolf courses we've played at events over the years.
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| The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf |
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| The Chrizy Golf pop-up course in Manchester |
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| Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge |
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| UrbanCrazy's Signature Course at the London Golf Show at Earl's Court |
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| Playing UrbanCrazy's Signature Minigolf Course at Regent's Place in London |
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| Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course |
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| Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront |
If you enjoy minigolf and marketing crossovers you'll like my ebook too - check out The Minigolfer's Guide to Marketing on Amazon.
If you'd like to know more about my marketing work and how I can help you and your business please do get in touch via my website.
To date we've visited 859 minigolf courses. You can view them on our Crazy World of Minigolf Tour list.
Related blog posts:
- Business
- Marketing
- Indoor Minigolf
- Portable Minigolf
- Crazy World of Minigolf Tour
1 comment:
Check out my blog post about playing the Marsh Industries hole-in-one challenge minigolf course at the Holiday Park & Resort Innovation Show at the NEC.
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