One of the best finds during my 'retail archaeology' expeditions this year is the social distancing signage using the original Happy Shopper branding from the 1970's, 80's and 90's at The Happy Shopper convenience store in Sheffield.
|A slightly unexpected sight on a sign of the times in 2020|
I remember seeing the Happy Shopper shops and buying their own-branded products a lot when I was a kid growing up in Oxfordshire back in the 80's and 90's.
|The Happy Shopper on Page Hall Road in Sheffield|
The Happy Shopper branding from the 1970's was changed in the year 2000 and became a lot simpler design. I thing it certainly lost a lot of its character.
The original Happy Shopper branding has the smiling blond haired face appearing before the word 'Happy' rather than in place of the 'o' in the word 'Shopper' as seen in the second, and probably more widespread, incarnation of the logo.
The two other Happy Shopper shops I've seen this year have both been closed. The first was in Preston and the second was also in Sheffield.
Check out my Instagram account for more social distancing signs I've spotted on my urban walks during the coronavirus pandemic.
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