The Happy Shopper in Sheffield

It was nice to find a Happy Shopper shop with the original branding up and still open. This one is on Page Hall Road in Sheffield.

The two other Happy Shopper shops I've seen this year have both been closed. One of those was also in Sheffield.

I remember seeing the Happy Shopper shops and branded products a lot when I was a kid in the 80's and 90's.

The Happy Shopper branding from the 1970's was changed in the year 2000 and I think it lost a lot of its charm and individuality. Many of the former Happy Shopper stores were rebranded as Premier shops.

Interestingly the social distancing signs on the door showed the original Happy Shopper branding with the smiling blond face appearing before the word 'Happy' rather than in place of the 'o' as seen in the second incarnation of the logo 

The Happy Shopper brand has been part of the Booker Group since 1996. Booker itself is now owned by Tesco.

Related blog posts:

- Happy Shopper

- Happy Shopper in Sheffield

- Happy Shopper in Preston

- Shopfronts

Covid-19 social distancing signage with 1970s branding

One of the best finds during my 'retail archaeology' expeditions this year is the social distancing signage using the original Happy Shopper branding from the 1970's, 80's and 90's at The Happy Shopper convenience store in Sheffield.

A slightly unexpected sight on a sign of the times in 2020

I remember seeing the Happy Shopper shops and buying their own-branded products a lot when I was a kid growing up in Oxfordshire back in the 80's and 90's.

The Happy Shopper on Page Hall Road in Sheffield

The Happy Shopper branding from the 1970's was changed in the year 2000 and became a lot simpler design. I thing it certainly lost a lot of its character.

The original Happy Shopper branding has the smiling blond haired face appearing before the word 'Happy' rather than in place of the 'o' in the word 'Shopper' as seen in the second, and probably more widespread, incarnation of the logo.

The two other Happy Shopper shops I've seen this year have both been closed. The first was in Preston and the second was also in Sheffield.

Check out my Instagram account for more social distancing signs I've spotted on my urban walks during the coronavirus pandemic.