New Gravity Active Entertainment centre opening in Wandsworth, London.
A new indoor Crazy Golf course will be opening as part of a new Gravity Active Entertainment centre being created in a former Debenhams store in London.
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| The new Gravity Active Entertainment centre is planned to open in Summer 2021 |
The new Gravity Active Entertainment centre in Wandsworth will also be home to a bar & restaurant, pool, darts, high ropes, go-karting and more.
There are a number of Gravity Active Entertainment centres in the UK. The venue at Sol Central in Northampton opened last year and is home to a New York-themed minigolf course. The Maidstone venue has an Urban Street Mini Golf layout.
The retailtainment and minigolf boom
Minigolf is a big part of the retailtainment boom, with courses opening as standalone entertainment activities, or as part of large shoppingtainment leisure offerings in malls, high streets and retail parks.
Some of these retailtainment activities are permanent, while others are pop-ups catering to a mix of audiences, from children and families, to adults looking for competitive socialising fun.
Miniature Golf has grown in popularity in the last decade and has moved from only being a traditional outdoor seaside summer activity to become a year-round game that can be played indoors, outdoors and at pretty much any time of the day.
A number of high streets, retail parks and shopping malls are now home to minigolf courses, with more new venues planned to open.
Minigolf is also a popular addition to boost footfall, create awareness and attract people to a location. Businesses also use portable and temporary minigolf layouts for product launches and promotions.
