Check out my minigolf marketing ebook.
My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.
Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.
Minigolf Marketing
As a minigolfer with over a decade of experience as a tournament competitor and over 20 years of experience in marketing & communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.
Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game.
I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).
Minigolf is a sport for all. People of all ages, genders, backgrounds, and abilities can pick up a putter and play the game.
The Crazy World of Minigolf Tour
Emily and I have visited 1,114 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK (we've still got 39 from that original list left to visit!).
They've been joined by hundreds more new minigolf courses opening up across the UK, making our travels never-ending!
The minigolf boom continues
The game is really booming and new courses are being announced all the time.
Around 100 or so new courses are being created each year - some are on old sites/locations, some are completely new venues, while others are in planning/development, or under construction.
There are also quite a few other adventure golf, crazy golf and minigolf courses that are short-term 'pop-ups', some of which have been used as proof of concept businesses and developed into permanent courses.
The minigolf world has a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community.
The Minigolfer's Guide to Marketing gives federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.
Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.
Minigolf consultancy
As a marketing professional I use my extensive knowledge and skills in supporting and promoting the game I enjoy as a hobby, a competitive sport and a leisure activity.
My marketing activity sees me work across the minigolf industry, from traditional British seaside crazy golf courses, to new inland adventure golf layouts, competitive socialising venues and within retailtainment.
My involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, content generation, digital marketing and new technology, event organisation and promotion, and participation in tournaments around the world.
I have consulted on a number of minigolf business concepts in the UK and USA including Princess Parade Crazy Golf in Blackpool; the Filwood Fantastic Mini Golf Club in Knowle West, Bristol; Tea Green Golf in Luton; Burray Crazy Golf in Orkney; Prestwick Putting and Crazy Golf; Portaputt Crazy Golf; Aces Minigolf Gloucester; Southend Pier Crazy Golf; Knaresborough Mini Golf; Putting at the Kiosk in Bedford; Visionary Crazy Golf at the London Design Festival, and The Big Mini Golf Tour in Great Yarmouth.
As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.
As a consultant I contributed to the Guinness World Records 2024.
And this blog contains over 6,600 posts that have attracted 7.5 million page views since 2006.
.jpg "Crazy Pool at Roxy Ball Room Deansgate in Manchester")
.jpg "Mini Golf in Puerto Colón, Tenerife. Photo by Gareth Holmes, February 2026")
.jpg "Mini Golf in Puerto Colón, Tenerife. Photo by Gareth Holmes, February 2026")
.jpg "Mini Golf in Puerto Colón, Tenerife. Photo by Gareth Holmes, February 2026")
.jpg "Jason Voorhees (from Distant Screams Events) at the Stockport Alternative Market")
.jpg "Sandbanks Mini Golf in Poole, Dorset. Photo by Will Donnelly, January 2026")
.jpg "Sandbanks Mini Golf in Poole, Dorset. Photo by Will Donnelly, January 2026")
.jpg "Sandbanks Mini Golf in Poole, Dorset. Photo by Will Donnelly, January 2026")
