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Monday, March 04, 2019

Exhibition minigolf

Looking for a way to engage with delegates at events, then use minigolf.


We've played a number of portable and pop-up minigolf courses on our Crazy World of Minigolf Tour, many of which were at business events and exhibitions.


Putting courses and obstacles are a popular addition to stands at trade shows and exhibitions. Way back in May 2007 I played an UrbanCrazy minigolf hole at the International Direct Marketing Fair at Earl's Court.


As a marketer I'm all for innovation. Over the years I've seen the good, the bad and the ugly of events.

Putting at The Golf Show by American Golf at EventCity in Manchester
Putting on the nice portable minigolf course at The Golf Show by American Golf at EventCity in Manchester

Crazy Golf is experiencing a boom and gaining popularity as a business tool. UrbanCrazy's range of minigolf games and course layouts have been going strong for well over a decade. Putterfingers also offer Crazy Golf layouts for a number of different business and leisure events. While the team at HM Adventure Golf have a modular minigolf course layout that is being used for events and temporary courses.

At the International Direct Marketing Fair at Earl's Court way back in 2007
At the International Direct Marketing Fair at Earl's Court way back in 2007. This was the first portable course I saw being used at a business event

Putting a Putter in the hands of a delegate at an event is a great way to keep them on your stand, break the ice, have a chat and generate some friendly competition.

Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl
Emily's friends and colleagues were at the Electronic Retailing Association's Great Ideas Summit in Orlando, Florida and found there was a miniature golf course set up for a Tee Up Tuesday Evening Reception! Photo by Liezl van Zyl

The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition
The Trade On Tap Hole-in-One challenge at the CIH Housing 2016 Exhibition. I scored a hole-in-one

Minigolf courses have also been hired by a number of venues to increase footfall. Among these are shops, shopping centres, retail parks, schools, colleges, universities, office developments and even a brewery!

An UrbanCrazy Mini Golf course at the Camden Town Brewery in London

Lyle & Scott created a Woolly Mini-Golf course as part of Wool Week

UrbanCrazy created a special Crazy Golf course for the Ipswich Building Society - this was one-third of it, set-up in the Sudbury branch

A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City
A Minigolf & Games temporary layout at the Garden Square shopping centre in Letchworth Garden City

A Putterfingers layout at the Oswestry Games in Shropshire
A Putterfingers layout at the Oswestry Games in Shropshire

The beauty of minigolf is that it's such a fun and easy, pick up and play game.

There are a number of suppliers of portable minigolf course and I've listed those whose courses I've played on below:



Below is a selection of photos showing the portable minigolf courses we've played at events over the years.

The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf
The teeofftimes.co.uk's incredibly lengthy Long Putt Challenge at The Golf Show by American Golf

Chrizy Golf pop-up minigolf course in Manchester
The Chrizy Golf pop-up course in Manchester

Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
Lyle & Scott's Carnaby Street shop in London used an UrbanCrazy course for a special Minigolf Hole-in-One Challenge
  
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court
UrbanCrazy's Signature Course at the London Golf Show at Earl's Court

UrbanCrazy's Signature Minigolf Course at Regent's Place in London
Playing UrbanCrazy's Signature Minigolf Course at Regent's Place in London

Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course
Crazy Golfing at the Pier Head in Liverpool on a summer pop-up course 

Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront
Bridlington's Foreshore Sands has a semi-portable Crazy Golf course from UrbanCrazy. It looks great, plays well and attracts people to that part of the seafront

If you enjoy minigolf and marketing crossovers you'll like my ebook too - check out The Minigolfer's Guide to Marketing on Amazon.

If you'd like to know more about my marketing work and how I can help you and your business please do get in touch via my website.

To date we've visited 859 minigolf courses. You can view them on our Crazy World of Minigolf Tour list.

Related blog posts:
- Business
- Marketing
- Indoor Minigolf
- Portable Minigolf
- Crazy World of Minigolf Tour

1 comment:

  1. Check out my blog post about playing the Marsh Industries hole-in-one challenge minigolf course at the Holiday Park & Resort Innovation Show at the NEC.

    ReplyDelete