There was a pop-up crazy golf course in Fleet, Hampshire yesterday.
Fleet's Business Improvement District arranged for a pop-up crazy golf course to be a part of a fun day in Fleet town centre yesterday.
Pop-up minigolf
During the summer Lincoln Business Improvement Group created Cornhill Cove, a seaside-style pop-up crazy golf, street food and drinking area in the city centre.
It was one of a number of pop-up minigolf courses we've seen over the last 14 years.
Retailtainment
Minigolf has grown in popularity in the last eight years and has moved from only being a traditional outdoor seaside summer activity to become a year-round game that can be played indoors, outdoors and at pretty much any time of the day.
A number of high streets, retail parks and shopping malls are now home to minigolf courses, with more new venues planned to open.
Minigolf is also a popular addition to boost footfall and create awareness and much like in the Fleet and Lincoln examples is a way to attract people to a location.
Businesses also use portable and temporary minigolf layouts for product launches and promotions.
Competitive socialising
Before the pandemic the phrase 'competitive socialising' had become a popular way to describe going out, with lots of new operators catering to the demand of a public who wanted to compete at something while eating and drinking in a nice setting.
Whether it was table tennis, darts, shuffleboard, bingo, tenpin bowling, arcade games, or minigolf, people were finding new ways to quench their thirst, have fun and compete without signing-up to a full sports league or taking things too seriously.
There are still new competitive socialising venues opening during the pandemic, including the new Roxy Ball Room at Withy Grove in Manchester.
Minigolf in the time of Coronavirus
Take a look at my blog posts about minigolf and competitive socialising in the time of coronavirus and social distancing.
You can also watch episode 1 of the InterGame Video Insights on Minigolf in the time of Covid-19.
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Minigolf marketing
With over twenty years of marketing and sales experience Emily and I offer consultancy services to people and businesses looking to set-up miniature golf courses, review their operations, hole designs, contests, tournaments and more.
Do get in touch for a chat to see how we can help and work together.
You can also buy my minigolf marketing ebook on Amazon and Kobo.
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