The KitKat x Blockbuster pop-up video shop in Soho, London

KitKat has created a 'Blockbuster Video' pop-up shop in Soho, London to launch its new sharing chocolate bars.

The KitKat x Blockbuster pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.

The chocolate/video shop can be found on Greek Street in Soho, London until tomorrow, Saturday 12th April. It opened on Wednesday 9th April.

Check out the Nestlé website for more information about the KitKat x Blockbuster pop-up.

Unfortunately I couldn't make it down to London to visit the store. However, my friend Gareth Holmes went along today! Gareth joined the queue and sent me these photos from his visit to the Blockbuster store!

Browse the VHS tapes on the shelves

Have a break from browsing

Browse some more

A nice selection of old tellies

Visitors to the pop-up received a free KitKat sharing bar and a code to stream a film

Nostalgia and lost brands

Emily and I have spent the last few years reminiscing about 'the good old days'. One of our areas of interest is in old retail brands - we're both marketers by profession and two of my first jobs in the 1990's and the year 2000 were at Tandy and Toys R Us, while Emily's first job was at a Happy Shopper shop. It's been fascinating to find remnants of these brands - and a number of other lost, dead and defunct brands - on the high street and at retail parks around the UK.

During the pandemic our interest in lost brands and retail history was piqued and over the last five years we've been to several former Blockbuster Video stores around the UK, as well as finding some other old, and some still open, video shops on our travels.

At its peak in 2004 there were more than 9,000 Blockbuster Video stores around the world. 500+ of which were in England, Scotland and Wales. Interestingly in Northern Ireland the Xtra-Vision brand was used by the owners in-line with the Republic of Ireland.

The last Blockbuster Video shop ceased trading in the UK in December 2013 and there is now only one Blockbuster Video store in the world - it's in Bend, Oregon, USA!

The KitKat x Blockbuster pop-up in Soho, London

KitKat has created a 'Blockbuster Video' pop-up shop in Soho, London as part of a new promotional campaign.

The pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.

The video/chocolate shop can be found on Greek Street in Soho, London from Wednesday 9th to Saturday 12th April.

Unfortunately I can't make it down to London to visit, but luckily my friend Sarah Ward was able to swing by today! Sarah joined the queue and sent me these snaps from her visit to the Blockbuster store!

Sarah told me that while there was a fairly long queue and the pop-up was proving popular, the queue did go down quite quickly. As part of the experience visitors receive a KitKat sharing bar along with a code to stream a movie.

Check out the Nestlé website for opening times and more information about the KitKat / Blockbuster pop-up.

Nostalgia and lost brands

Emily and I have spent the last few years reminiscing about 'the good old days'. One of our areas of interest is in old retail brands - we're both marketers by profession and two of my first jobs in the 1990's and the year 2000 were at Tandy and Toys R Us, while Emily's first job was at a Happy Shopper shop. It's been fascinating to find remnants of these brands - and a number of other lost, dead and defunct brands - on the high street and at retail parks around the UK.

During the pandemic our interest in lost brands and retail history was piqued and over the last five years we've been to several former Blockbuster Video stores around the UK, as well as finding some other old, and some still open, video shops on our travels.

At its peak in 2004 there were more than 9,000 Blockbuster Video stores around the world. 500+ of which were in England, Scotland and Wales. Interestingly in Northern Ireland the Xtra-Vision brand was used by the owners in-line with the Republic of Ireland.

The last Blockbuster Video shop ceased trading in the UK in December 2013 and there is now only one Blockbuster Video store in the world - it's in Bend, Oregon, USA!

KitKat x Blockbuster pop-up in Soho, London

KitKat has created a Blockbuster Video pop-up shop in Soho, London! It's there from today (9th April) until Saturday (12th April).

The pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.

The shop will be located on Greek Street in Soho, London from Wednesday 9th to Saturday 12th April.

Check out the Nestlé website for more information about the KitKat / Blockbuster pop-up.

From the photos I've seen on social media, the KitKat/Blockbuster 'video shop' looks very cool.

Nostalgia and lost brands

We've spent the last few years reminiscing about 'the good old days'. One of our areas of interest is in old retail brands - we're both marketers by profession and two of my first jobs in the 1990's and the year 2000 were at Tandy and Toys R Us, while Emily's first job was at a Happy Shopper shop. It's been fascinating to find remnants of these brands - and a number of other lost, dead and defunct brands - on the high street and at retail parks around the UK.

During the pandemic our interest in lost brands and retail history was piqued and over the last five years we've been to several former Blockbuster Video stores around the UK, as well as finding some other old and some still open video shops on our travels.

At its peak in 2004 there were more than 9,000 Blockbuster Video stores around the world. 500+ of which were in England, Scotland and Wales. Interestingly in Northern Ireland the Xtra-Vision brand was used by the owners in-line with the Republic of Ireland.

The last Blockbuster Video shop ceased trading in the UK in December 2013 and there is now only one Blockbuster Video store in the world - it's in Bend, Oregon, USA.

Blockbuster Video returning to the UK (for four days)

KitKat is bringing a Blockbuster Video pop-up shop to Soho in London in April 2025.

The pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.

The shop will be located on Greek Street in Soho, London from Wednesday 9th to Saturday 12th April.

Check out the Nestlé website for more information about the KitKat/Blockbuster pop-up.

It'll be interesting to see what the KitKat/Blockbuster 'video shop' looks like.

During the pandemic our interest in lost brands and retail history was piqued and over the last five years we've been to several former Blockbuster Video stores around the UK.

At its peak in 2004 there were more than 9,000 Blockbuster stores around the world. 500+ of which were in England, Scotland and Wales. Interestingly in Northern Ireland the Xtra-Vision brand was used by the owners in-line with the Republic of Ireland.

The last Blockbuster Video shop ceased trading in the UK in December 2013 and there is now only one Blockbuster Video store in the world - it's in Bend, Oregon, USA.

Nostalgia and lost brands

We've spent the last few years reminiscing about 'the good old days'. One of our areas of interest is in old retail brands - we're both marketers by profession and two of my first jobs in the 1990's and the year 2000 were at Tandy and Toys R Us, while Emily's first job was at a Happy Shopper shop. It's been fascinating to find remnants of these brands - and a number of other lost, dead and defunct brands - on the high street and at retail parks around the UK.

Have a break...

...have a KitKat.

It looks like this in-store promotion took the brand's tagline literally.

Back soon

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