KitKat has created a Blockbuster Video pop-up shop in Soho, London! It's there from today (9th April) until Saturday (12th April).
The pop-up video shop is part of a nostalgia inspired campaign to launch KitKat's new sharing bars.
The shop will be located on Greek Street in Soho, London from Wednesday 9th to Saturday 12th April.
Check out the Nestlé website for more information about the KitKat / Blockbuster pop-up.
Nostalgia and lost brands
We've spent the last few years reminiscing about 'the good old days'. One of our areas of interest is in old retail brands - we're both marketers by profession and two of my first jobs in the 1990's and the year 2000 were at Tandy and Toys R Us, while Emily's first job was at a Happy Shopper shop. It's been fascinating to find remnants of these brands - and a number of other lost, dead and defunct brands - on the high street and at retail parks around the UK.
During the pandemic our interest in lost brands and retail history was piqued and over the last five years we've been to several former Blockbuster Video stores around the UK, as well as finding some other old and some still open video shops on our travels.
At its peak in 2004 there were more than 9,000 Blockbuster Video stores around the world. 500+ of which were in England, Scotland and Wales. Interestingly in Northern Ireland the Xtra-Vision brand was used by the owners in-line with the Republic of Ireland.
The last Blockbuster Video shop ceased trading in the UK in December 2013 and there is now only one Blockbuster Video store in the world - it's in Bend, Oregon, USA.
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