Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, May 01, 2020

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.


The Minigolfer's Guide to Marketing ebook

A BIG thank you to everyone who has bought a copy of the book since I published it in May 2017. It's very much appreciated.

The Minigolfer's Guide to Marketing

I've been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Richard Gottfried playing in the World Crazy Golf Championships
Playing in the World Crazy Golf Championships

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 948 courses, including 39 overseas.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.


Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.


Buy The Minigolfer's Guide to Marketing ebook on Amazon.

Buy The Minigolfer's Guide to Marketing ebook on Kobo.

While a lot of the minigolf world is out of action, plans are still being drawn up for new courses, work is ongoing to finish courses where permissible, and ideas formulated for when it's safe to get back out on the course. If you'd like to have a chat about competitive socialising, minigolf, marketing, or minigolf marketing do get in touch.

Thursday, April 23, 2020

Happy World Book Day

Today is World Book Day.


Please do check out my minigolf marketing ebook.


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Amazon and Kobo.


Playing in the World Crazy Golf Championships in Hastings
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Thursday, April 16, 2020

The Big Apple Kiosk at the Mumbles in Swansea

A look at the The Big Apple Kiosk in Swansea.


During our road-trip around the Welsh coast in August 2009 we spent a day playing petanque and crazy golf at the Mumbles in Swansea.


While we were there the strange Big Apple building near the pier caught our eye.

From our seaside travels archive


Looking through our photo archives I found this snap of it in a bit of a state. Apparently it had been hit by a vehicle just days prior to our visit!

The Big Apple Kiosk at the Mumbles in Swansea

Looking online it appears that the kiosk was granted listed building status last year.

The Big Apple kiosk was created in the 1930s as part of a promotional campaign for the Cidertone cider brand and at one time others could be found at seaside locations around the UK.

Unfortunately the Big Apple at the Mumbles is the last one standing.

A return is planned


We haven't been to Swansea since, but it is on our revisit list as there's a new crazy golf venue in the town.

We love visiting Wales and the Welsh coast and can't wait until the coronavirus pandemic is over so we can return.

Friday, March 13, 2020

Kwik Save in Barrow-in-Furness

Spotting an old Kwik Save shop in Barrow.


On our travels it's always interesting to spot ghost signs and dead brands. We've seen quite a few different remnants of retail from years gone by, including Tandy in Hitchen, RadioShack in Lytham Saint AnnesWoolworths in Longton, Stoke-on-Trent and Blockbuster Video in Manchester.


While on a trip to Barrow-in-Furness last year we saw the remains of the old Kwik Save there.


The former Kwik Save in Barrow-in-Furness
The former Kwik Save in Barrow-in-Furness

The company went into administration in 2007. The brand does live on, albeit in a much smaller form, and is now owned by Costcutter.

The former Kwik Save in Barrow-in-Furness
Definitely not 'Now Open'

The changing face of the high street and retail marketing has seen a number of former shop premises turned into family entertainment centres and competitive socialising venues including crazy golf, tenpin bowling, axe throwing, retro arcade gaming, darts, ping pong and more.

Tuesday, January 21, 2020

Mr Mulligans Business League Competition

Information about the upcoming Mr Mulligans Business League Competition in Stevenage.


The Jungle Explorers course at Mr Mulligans Lost World Adventure Golf in Stevenage
The Jungle Explorers course at Mr Mulligans Lost World Adventure Golf in Stevenage

We're big fans of minigolf competitions so it was brilliant to find out that Mr Mulligans Lost World Adventure Golf in Stevenage, Hertfordshire is hosting its first Business League Competition next month.


Teams of between 4 and 6 players will tee-off on Tuesday 4th February with the champions winning a corporate party for 10 and a trophy.


You can find out more and register for the tournament on the Mr Mulligans Business League Competition Facebook Event Page.

Good luck to all of the players and teams taking part in the minigolf competition.

The two courses at Mr Mulligans Lost World Golf at Stevenage Leisure Park were the 685th and 686th visited on our Crazy World of Minigolf Tour. They were the last courses we visited when we still lived in the south.

The Ocean Adventurers course at Mr Mulligans Lost World Adventure Golf in Stevenage
The Ocean Adventurers course at Mr Mulligans Lost World Adventure Golf in Stevenage

There are now Mr Mulligans courses in Basildon, Birmingham, Bournemouth, Castleford, Cheltenham, Milton Keynes - outdoors and indoors, Newcastle upon Tyne, Nottingham, Sidcup, Stevenage, Tonbridge and Woking.

Monday, December 23, 2019

The Kitchen A-Team

If you need a new kitchen, if no one else can help, and if you can find them, maybe you can hire - THE QUOTATION TEAM!

The Quotation Team
We spotted this 'A-Team' van in Cheadle Heath yesterday

Aka Multi Kitchens Ltd.

The Waste Team in Leeds and The Natural Tile Company in Belfast have cool A-Team vans too.

Wednesday, December 18, 2019

Did you play minigolf in 2019?

I'm running a poll on Twitter and the Crazy World of Minigolf Tour Facebook Page asking whether people have played minigolf this year.



If you have, please reply in the comments with how many times.

Tuesday, December 10, 2019

The Crazy World of Minigolf Tour - the story so far

A look at the last 13 years of our crazy golfing adventures.


Last week we hit our 900th minigolf course visit in the British Isles when we played the Pirate Adventure Golf course at the New York Thunderbowl in Kettering.


When we began our quest to visit every minigolf course in the UK there were 600 layouts. We visited our 600th UK course at Goodrington Sands in Devon in June 2015. There are now around 1,200 courses in the UK, with new courses opening all the time.


The Crazy World of Minigolf Tour - an infographic

Since September 2006 we've been to 900 courses in six countries of the British Isles including England, Wales, Scotland, Northern Ireland, Jersey and the Isle of Man.

We've also visited 39 courses in eleven overseas countries including Australia, Austria, Belgium, Finland, Hong Kong, New Zealand, Poland, Singapore, Spain, Sweden and the USA.

You can see the list with links to all of the courses we've been to at Crazy World of Minigolf Tour.

Monday, December 02, 2019

Hastings Adventure Golf wants you to get naked this Christmas and ditch the wrapping

Results of a Christmas survey by Hastings Adventure Golf.


The team at Hastings Adventure Golf in East Sussex love the festive season and recently carried out a survey which revealed that the majority of adults in Sussex would prefer to receive ‘help’ rather than a gift this Christmas.


Father Christmas at Hastings Adventure Golf
What do you want for Christmas?

The survey revealed that 75% of those polled said help with dog walking, gardening, babysitting or cleaning is the gift they would prefer to receive this Christmas.


Despite this, 51% said that they generally gift in excess of 20 presents at Christmas, with a further 14% gifting in excess of 40 presents. 45% of respondents said they have no intention of cutting back on the number of presents they buy this year, with almost 9 in ten people (87%) intending to give wrapped gifts, in paper with sellotape. 

As a result, Sussex residents will bin up to 136,000 rolls of wrapping paper over the holiday season and around four black bags of gift packaging per household. Nationally that’s 108 million rolls of wrapping paper going to landfill. 

Given this, its unsurprising that half of those surveyed agreed that their household generated more waste last Christmas than could fit in their bins.

Hastings Adventure Golf has now launched its Naked Christmas campaign to encourage the reduction of  wrapping. The Naked Christmas campaign is hoping to persuade people to give unwrapped gifts this Christmas and help make the festive season less waste producing.

Hastings Adventure Golf mascot Caddie Bear wants you to go naked this Christmas
Hastings Adventure Golf mascot Caddie Bear wants you to go naked this Christmas

Simon Tompkins of Hastings Adventure Golf said: “The figures associated with Christmas gift wrapping are astounding. By running this campaign we are hoping to highlight the astounding levels of needless waste and associated landfill costs of using wrapping paper, while outlining ways of solving the situation by giving ‘naked’ or unwrapped gifts. This one small effort alone can make a massive difference. Gift vouchers for experiences or home made vouchers that gift your help make a great alternative.”

Tips on cutting back on the use of packaging and wrapping this Christmas, include:

  1. Don’t wrap gifts - you can explain to the recipient why
  2. If you need to wrap - choose your wrapping paper carefully. Not all paper is recyclable and before recycling remove any sticky tape and decorations such as ribbons and bows as these cannot be recycled.
  3. Gift someone your time instead of a present – make your own gift vouchers for babysitting, dog walking, gardening, cleaning.
  4. Think about vouchers for an experience - these create fun memories - plus the bonus of no waste, no packaging.


For more helpful tips on having a Naked Christmas visit the Hastings Adventure Golf website.

Survey conducted by Hastings Adventure Golf among residents of Sussex in October and November 2019. There were 496 respondents.

Related blog posts:
- Christmas
- Hastings Adventure Golf

Wednesday, November 06, 2019

Exhibition minigolf at the NEC

Playing the Marsh Industries hole-in-one challenge minigolf course.


I've been down in Birmingham attending the Family Attraction Expo and Holiday Park & Resort Innovation Show at the NEC today. On my way out of the exhibition I was surprised and pleased to find a very nice 3-hole minigolf layout on the Marsh Industries stand.


Marsh Industries hole-in-one challenge minigolf course
I had so much fun playing the course and chatting to the Marsh Industries team on the stand I almost missed my train home!

I didn't manage to get an ace with my first three goes to enter the prize draw. But I did get a hole-in-one on my fourth go.


Having a miniature golf layout on a trade or exhibition stand is a brilliant way to engage delegates and entertain visitors.

Check out the Marsh Industries website for more info on what they do.

The second and final day of the shows is tomorrow, Thursday 7th November. Find out more on the Family Attraction Expo and Holiday Park & Resort Innovation Show websites.

Tuesday, October 29, 2019

The SEGA Bus

Hopping aboard the SEGA Mega Drive Mini Bus in Manchester.


Last week I heard that the SEGA Bus was hitting the road again!


The SEGA Game Bus
The SEGA Game Bus on Market Street in Manchester

My brothers and I went on one (a lot) when it stopped off at Barry Island Holiday Camp in the early 90s.


It was such a fun thing to do and I remember we played challenge games of Sonic the Hedgehog for prizes as well as receiving goody bags for visiting. Once we left the bus we immediately joined the queue to get on board for another game of Sonic on the Mega Drive.

The SEGA Game Bus
The 2019 SEGA Game Bus

The version of the double decker bus that called in to Manchester on it's week-long tour housed a number of the new SEGA Mega Drive Mini consoles and allowed players to have a go on the system's 42 games. I played Road Rash II, Darius and Street Fighter II: Special Champion Edition.

The SEGA Game Bus
Playing Darius on the SEGA Mega Drive Mini

I hope it isn't another 28 years before I go on another SEGA Bus. The year 2047 is AGES away.

The SEGA Game Bus

Thursday, October 24, 2019

World Tripe Day

Happy World Tripe Day.


Today is World Tripe Day. Will you be having any?



World Tripe Day is an opportunity for tripe lovers to celebrate their love of tripe.


Tripe stall at Newcastle market
Please ask for tripe

Ever since I first spotted tripe on a butcher's stall at Wigan Market in 2012 I've been following the Tripe Marketing Board with interest. Although not enough interest to have actually eaten tripe. I'm fairly certain that cow's stomach is something of an acquired taste. I do believe it's gluten free though.

Lots of tripe in Leeds
Lots of tripe in Leeds

The Tripe Marketing Board is dedicated to educating the public about eating tripe as part of a healthy, balanced diet and was formed as an industry-wide response to the continuing post-war decline in tripe sales in the UK. This was due to the ending of rationing, increasing affluence and a widespread perception that it is not fit for human consumption.

Stockport tripe

The Tripe Marketing Board told me that up until the 1960s you could find hundreds of tripe shops throughout Lancashire, with many of the shops run by United Cattle Products (UCP) and offering nose-to-tail food at the attached cafes and restaurants. 


Visit the Tripe Marketing Board website for more information about tripe. You can also use Tripe Adviser to locate sellers of the delicacy.

Related blog posts:

Tuesday, October 08, 2019

The last remnants of Blockbuster Video in Manchester

A look at the remains of the Blockbuster Video store in Fallowfield.


A look at what's left of Blockbuster Video on Fallowfield Retail Park
A look at what's left of Blockbuster Video on Fallowfield Retail Park

A few years ago I blogged about seeing the last signs of the Tandy in Hitchen and how it brought back memories of my first job as a Saturday Boy at a Tandy franchise in my home town.


While in Manchester today I found remnants of another dead brand - Blockbuster Video.


The last remnants of Blockbuster Video in Manchester
Oh, what happened to this sign?

The last remnants of Blockbuster Video in Manchester
Dark clouds gathered over the brand in 2013

The store sign is prominently displayed on both sides of the main sign at Fallowfield Retail Park and the windows of the shop still retain Blockbuster signage.

The last remnants of Blockbuster Video in Manchester
A sign in the shop window

Most of the shelves inside have been removed, but the walls and desks clearly retain the brand colours of Blockbuster.

The last remnants of Blockbuster Video in Manchester
These window graphics still look fresh

The last remnants of Blockbuster Video in Manchester
Clearly still recognisable as a Blockbuster

The last remnants of Blockbuster Video in Manchester
The shelves are bare

There is currently one independently owned franchise still operating as Blockbuster in the USA and you can find it in Bend, Oregon.

The last remnants of Blockbuster Video in Manchester
Quik Drop box to nowhere

A documentary about the rise and fall of the brand called The Last Blockbuster is coming soon.

Interestingly you can play through a 'Blockbuster' store at the Ghetto Golf indoor miniature golf course at The Custard Factory in Digbeth, Birmingham.

Ghetto Golf at the Custard Factory in Birmingham
The Blockbuster hole at Ghetto Golf in Birmingham

When I was a student I was one of Geoffrey's Helpers at Toys R Us. Most of the former stores have been converted into new stores, Stockport's is now The Range. I wonder if any of the old signage for the Toys R Us brand will still be visible in the next 5-10 years?

Do you have a favourite defunct brand? Are the remains of an old brand still visible near where you live or work? Do let me know.


Related posts:
Blockbuster
- Tandy in Hitchin
Remembering Tandy
- RadioShack in Lytham Saint Annes

Monday, October 07, 2019

The Crazy World of Minigolf Tour - an infographic

A look at the last 13 years of our crazy golfing adventures.

Infographic about the Crazy World of Minigolf Tour

Related blog post:

Friday, September 20, 2019

Inflatable advertising at Domino's Pizza in Manchester

We're on a bit of a run in seeing inflatable advertising on our travels.


Yesterday I saw a wacky waving inflatable arm flailing tube man promoting Stockport Powder Coating Ltd and a few weeks ago we saw a wacky waving inflatable arm flailing tube man on The Clubhouse Stoke's Crazy Golf course in Newcastle-Under-Lyme and another wacky waving inflatable arm flailing tube man advertising Mr Bubbli's Car Wash in Leicester.


While having an evening out in Manchester on Tuesday we spotted an inflatable piece of advertising at Domino's Pizza on Grosvenor Street. The takeaway was doing a booming trade.


A happy piece of Domino's Pizza inflatable advertising in Manchester
A happy piece of Domino's Pizza inflatable advertising

Wacky waving inflatable arm flailing tube air-dancers and other inflatable advertising are some of the most fun and eye-catching ways to promote a business. They certainly stand out!

Related blog posts:
- Inflatable advertising
- Advertising
- Marketing
- Wacky waving inflatable arm flailing tube man

Tuesday, August 13, 2019

Shark at St David's shopping centre in Cardiff

We saw this nice bit of shopping mall marketing at St David's in Cardiff last week.


Shark at St David's shopping centre in Cardiff
Sh...sh...SHARK!

The 25ft long Great White Shark has been installed at the shopping centre to hook people in to visit and help them find out more about sustainability, with a particular focus on single-use plastic and the harm it poses to marine life.


In a shopping mall shark cage!
In a shopping mall shark cage!

It's one of the best malls I've visited on my travels.

Link:
- St David's shopping centre

Related blog posts:
- Sharks
- Cardiff
- St David's shopping centre

Monday, August 12, 2019

Minigolf consultancy

As marketing and sales professionals Emily and I use our extensive knowledge and skills in supporting and promoting the game we enjoy as a hobby.


Since 2006 we have visited more than 900 minigolf courses in the UK and overseas. This has given us an insight into many aspects of minigolf, from course operators, pop-ups, competitions, clubs, national associations, international federations, suppliers, designers, builders and technology providers.


North Bay Mini Golf course in Scarborough
At our 900th course visit - the North Bay Mini Golf course in Scarborough

Our involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, event organisation and promotion, and participation in tournaments around the world.

The Ham & Egger Files blog contains over 3,000 posts that have attracted 1.5 million page views.

Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham
Emily playing at Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham

As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.

Mini Golf at Lane7 in Newcastle
Putting at Lane7 in Newcastle

Please do get in touch to find out how we can help with your minigolf, crazy golf and adventure golf activities.

You can also buy my ebook 'The Minigolfer’s Guide to Marketing' on Amazon and Kobo.

Link:
- Marketing consultancy

Related blog posts:
- Minigolf
- Marketing

Player profiles:
- Richard Gottfried
- Emily Gottfried

Wednesday, August 07, 2019

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Kobo.


You can also buy The Minigolfer's Guide to Marketing ebook on Amazon.


I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

World Crazy Golf Championships in Hastings
Playing in the World Crazy Golf Championships in Hastings

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 918 courses, including 39 overseas, and there are still many more for us to play. The game is really booming and not a week goes by without the announcement of a new course opening.

North Bay Mini Golf course in Scarborough
At our 900th course - the North Bay Mini Golf course in Scarborough

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

The Minigolfer's Guide to Marketing is available on Amazon and Kobo
The Minigolfer's Guide to Marketing is available on Amazon and Kobo

A very BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:
The Minigolfer's Guide to Marketing ebook on Amazon
The Minigolfer's Guide to Marketing ebook on Kobo

Related blog posts:
The Minigolfer's Guide to Marketing
- Marketing
- Minigolf